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    Lokal

    Hyperlocal Information

    Meta Ads - Content (Performance Marketing-Kannada)

    Chigaranahalli, IndiaOn-SiteFull-time1–3 yrs experiencePosted 3mo ago
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    Job description

    bout the role :
    We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance.
    This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

    Key Responsibilities :

    • For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.
    • You decide the angle, the hook, the format, and the script - and you write it yourself.
    • You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
    • You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.
    • You run your own A/B tests, read the results, and decide what to try next.
    • You track what's working in each market and make sure the creative feels native to that audience.

    Must-Have

    • 1–3 years of experience in performance marketing content or growth marketing.
    • Hands-on exposure to Meta Ads & Google Ads campaigns.
    • Strong copywriting skills (English + regional language preferred).
    • Understanding of performance metrics like CAC, ROAS, CPI, CTR.
    • Experience working with creative and video teams.
    • Data-driven mindset with strong analytical skills.

      What We Offer :

      • End-to-end ownership of marketing
      • Training and mentorship from leadership
      • High learning curve with direct business impact
      • Performance-based growth opportunities

      Why This Role Is Exciting :

      • You will directly drive growth through paid marketing and experiments
      • You will own end-to-end performance—from ads to insights and optimization
      • You will test, learn, and scale what works with real business impact
      • High visibility with leadership and a steep learning curve

      Job details are sourced from the employer's original posting.

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      LO

      About the company

      Lokal

      Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials and classifieds which would otherwise be scattered across local newspapers. The app is available in Kannada, Telugu, Tamil,Malayalam, Gujarathi and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee investors, namely 3one4 Capital, India Quotient, Y Combinator.

      View all Lokal jobs
      Industry
      Hyperlocal Information
      Founded
      2018
      Open roles
      9

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