In this role you will:
- Create and distribute collateral, and content (copy & video) through marketing channels; including social media, advertising, website, email marketing, and other digital media including print
Manage social and video media accounts - Create, organize, update, and share marketing assets
- Write and edit copy or video for marketing channels
- Create all types of content for, and make updates to, our websites
- Create, monitor, and optimize marketing campaigns
- Create automated marketing email campaigns
- Report on marketing and revenue activities and effectiveness through analytics, campaigns, evaluating response rates and ROI and make recommendations on maximizing revenue
- Identify and execute ways to connect with the media, art community, and key influencers domestic and international to raise awareness of our programs
- Implement communications and marketing channels to targeted audiences
- Develop, attend and implement a marketing strategy for classes, workshops, events, exhibits, fairs and community functions
- Collaborate with the President and VP on the continued strategic development of different programs
- May be required to travel
Your experience includes:
- Two current years of marketing experience, preferably in arts
- Ability to excel independently, meet deadlines, and efficiently manage time
- Acute attention to detail
- Very comfortable learning new software and data base systems
- Proficiency with MailChimp, WordPress, Google Analytics, Facebook Analytics
- Expert level with Instagram, Twitter, Facebook and LinkedIn
- Accomplished in creating flyers, postcards and banners using Adobe Creative Suite
- Proficient with Microsoft Office Suite
- Exceptional written, verbal, and communication skills
- Creative thinking, ability to prioritize tasks, and budget efficiently
- Ability to excel in a fast-paced environment and work well under pressure, with multiple deadlines and on various projects
- Professional and customer-focused with strong relationship building skills
- College degree preferred in Marketing
- BONUS: You will have the opportunity to take free art classes.
EMAIL SUBJECT LINE: Marketing Strategist – Your Name
INCLUDE:
- Cover Letter: tell us why you want to join our team
- Resume: include where you have worked, especially relevant job experience and education
- Salary History: please provide this in the email or on your resume
LAAFA is fun, supportive, competitive and a great place to grow your career
To learn more about us, please visit: www.laafa.edu
