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Title: Store Trainer
Reports to: Vice President, Human Resources
Location: Columbus, OH
Salary: Salary based on commensurate experience
Position Overview
The Store Trainer is responsible for strengthening sales execution, team effectiveness, and adherence to the Luxe Brands bride experience across our growing store portfolio. This role provides supplemental, hands on support after a new store has opened and serves as a rapid response training resource for established stores experiencing performance challenges, inconsistency, team disruption, or a need to return to foundational best practices. This role also provides individualized training and refresher support for stylists who want to strengthen existing skills, build confidence, or continue developing their sales approach. This position works in close partnership with the Store Training Manager, Store Manager, District Manager, and Director of Stores. This person does not assume operational ownership of a store, directly manage its team, or replace the responsibilities of existing store leadership. Instead, they bring an experienced and objective perspective into the store, identify the sales behaviors and team dynamics affecting performance, and provide focused coaching and retraining at the store level.
About Us
Our purpose is to create heartfelt moments and boundless inspiration — in the bridal industry and beyond. We achieve this through a family of brands designed to meet the needs of every bride, no matter style, vision, or budget.
Founded in 2008 as a woman owned business, Luxe Brands has grown from a single boutique into 17 stores across 10 states, with plans to expand our footprint over the next three years. Our proven concept resonates with brides wherever we operate, and we’re now embracing the opportunities and challenges of scaling a high-growth business.
Entrepreneurial at our core, we believe great businesses are built through great people and great execution. Our team is made up of career minded, goal-oriented individuals passionate about delivering an exceptional experience to every bride. If you’re looking for a workplace where innovation meets intention, where your ideas matter as much as your drive, and where
you can help build something extraordinary, Luxe Brands could be your next home.
Our Core Values
Key Responsibilities
Post Opening Support
• Provide supplemental, in store training following the initial new store opening training period.
• Help newly opened stores transition from structured opening support into consistent daily execution.
• Reinforce the Luxe sales process, appointment flow, bride experience, follow up expectations, and operating fundamentals.
• Identify areas where team members understand the training conceptually but are struggling to apply it consistently.
• Provide targeted coaching to individual Stylists and the store team based on observed needs.
• Partner with the Store Manager and District Manager to establish clear priorities and reinforce accountability following the visit.
Store Training & Performance Support
• Travel to established stores experiencing declining performance, inconsistent sales execution, leadership and/or staffing transitions, or other signs that additional support is needed.
• Observe the store in its natural working environment, including appointments, team interactions, opening and closing rhythms, bride follow up, and leadership communication.
• Identify breakdowns in sales behaviors, appointment management, product knowledge, follow up, team energy, accountability, and execution of company standards.
• Deliver real time coaching and retraining while modeling the behaviors expected of Luxe team members.
• Help the team return to the fundamentals without undermining or assuming the responsibilities of the Store Manager.
• Develop practical recommendations that can be carried forward by the Store Manager, District Manager, and Director of Stores after the visit.
• In partnership with the District Manager, conduct follow up check ins to evaluate whether the agreed upon actions are being implemented and sustained.
Training Development
When not traveling, this position will:
• Support virtual training, 1:1 office hours, and follow up coaching when in-person support is not required.
• Partner with the Store Training Manager on the creation, revision, and maintenance of sales training guides, facilitator materials, scorecards, assessments, and store resources.
• Help translate field observations into practical tools that Store Managers and District Managers can continue using.
• Use lessons and recurring patterns from store visits to identify company wide training opportunities.
• Participate in the development of refresher training, advanced sales training, and remediation plans.
• Ensure training materials remain current as Luxe Brands’ sales processes, systems, policies, and bride experience standards evolve.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
This company is hiring for an Assistant Store Manager position in Atlanta, GA. The role involves driving sales and delivering exceptional customer experiences.