Craft consumer engagement strategy for Givenchy and Kenzo in North America (U.S. & Canada), aligned with overall brand strategy, consumer insights/data, and business goals.
Oversee lifecycle marketing strategies that identify valuable consumers and opportunities that drive increased engagement and revenue
Develop and deliver programs that will build brand awareness, share of voice and market share growth across all activities on the brand across paid, earned and owned media (includes, Influencer marketing, Events, PR and Brand earned media presence).
RESPONSIBILITIES
Key Responsibilities
Consumer Engagement Strategy
- Build and drive the consumer engagement strategy focused on expanding Influencer and PR channels, aligned with Global brand strategy, regional synergies, and market-specific objectives.
- Lead long-term strategic planning (3-year plan) to fuel growth of key categories.
- Define annual strategic priorities, develop budgets, and allocate resources across influencer marketing, content creation, and PR.
- Oversee the global earned media strategy - including influencers, makeup artists, and celebrity partnerships - while cultivating strong relationships with agents and talent.
- Shape content strategy by identifying influencer- and creator-led content to be leveraged across consumer touchpoints (social, email, media, etc.).
- Partner closely with Global and regional teams to ensure alignment, share vision, and effectively project manage initiatives.
- Provide competitive landscape reviews, benchmarks, and actionable recommendations to accelerate consumer engagement and reinforce brand relevancy in North America.
Budget Management
- Build and manage annual budgets for influencers, content creation, and PR; revise semi-annually as needed.
- Collaborate with Marketing on campaign briefs to ensure North American relevancy.
- Oversee annual advertising budget and monthly updates; recommend tactical plans to maximize ROI and sales impact.
Execution
- Provide leadership and guidance to direct report while overseeing all engagement programs and analyses.
- Ensure cross-functional collaboration to deliver brand strategies, optimize budget spend, and enhance performance.
- Drive development of locally relevant brand content (social, PR, media), in partnership with Global HQ.
- Lead PR and Influencer activations, build strong influencer relationships, and design PR/consumer events to drive awareness, engagement, and sales.
- Develop clear, concise briefs for agencies and influencers that articulate objectives and KPIs.
- Pitch key media outlets for feature placements on new product launches and brand campaigns.
- Create press materials including press kits, communications assets, and press releases.
Reporting & Insights
- Track and analyze earned media KPIs, providing insights to optimize strategy, increase brand love, and improve rankings.
- Monitor global competitive activity, trends, and best practices, and regularly update leadership teams.
Team Leadership
- Manage, mentor, and develop the Consumer Engagement Assistant Manager to strengthen team capabilities and performance.
Conduct all other job-related activities.
- 7+ years of related experience, with exposure to the U.S. market.
- 3+ years of people management experience with proven ability to lead, motivate, and develop teams.
- Strong consumer marketing background with expertise in earned media and social media.
- Demonstrated ability to analyze influencer campaigns and translate insights into marketing decisions.
- Superior collaboration and teamwork skills; experience driving cross-functional projects and alignment.
- Strong project management abilities with the capacity to reprioritize effectively in a fast-paced environment, while maintaining attention to detail.
- Consumer-centric mindset with a balance of creative thinking and analytical rigor.
- Excellent problem-solving skills and ability to manage multiple priorities simultaneously.
- Positive, proactive, and able to work independently as well as collaboratively.
- Entrepreneurial spirit with creative and innovative thinking, coupled with a willingness to take calculated risks.
- Outstanding written, verbal, and presentation communication skills.
- Passion for the beauty industry and enthusiasm for overcoming challenges to drive brand success.
- Fluency in French is a plus, though not required.
- Willingness to travel as needed.
This role will work a hybrid schedule - in office Monday, Tuesday and Wednesday. Flexibility needed to adjust to the needs of the business.
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $145,000 -$155,000
