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    MA

    Madrivo

    Marketing and Advertising

    Head of Vertical - Home Improvement

    Any, United StatesOn-SiteFull-timePosted Yesterday
    All Madrivo jobs

    Job description

    About Madrivo

    Madrivo is building a Direct-to-Consumer home improvement vertical designed to become a trusted consumer brand with independent asset value. The vertical is backed by Madrivo's in-house agency, exclusive media, marketing team, and technology partnerships.

    The Role

    The Vertical General Manager, Home Improvement, will own the vertical end to end: buyer sales, partnerships, monetization, and media strategy. You'll deliver strong ROAS for contractor partners, maximize publisher yield, and build a consumer experience homeowners trust. This is a hands-on builder role with the opportunity to grow a team.

    What You'll Own

    • Close, onboard, and grow the top buyers of home improvement leads, clicks, and calls.
    • Build a diversified buyer mix across categories such as roofing, windows, bath, HVAC, and solar.
    • Monetize the full consumer journey, including post-monetization for added margin.
    • Make home improvement the top offer for Madrivo publishers, measured by eCPM.
    • Lead omnichannel media buying strategy with Madrivo's in-house agency.
    • Ensure lead flows meet TCPA and consent compliance standards.
    • Own the vertical P&L and optimize using performance data.
    • Recruit and lead a team as the vertical scales.

    Success in the First 12 Months

    • $5M in top-line revenue at a 20% gross margin
    • An additional 5% margin from post-monetization
    • The top offer for Madrivo publishers in the vertical, measured by eCPM
    • A clear path to independent asset value for the vertical

    Who You Are

    • 5+ years of proven results in home improvement lead generation.
    • Built a vertical from scratch for an aggregator and led all demand for a $25M+ annual revenue vertical.
    • Strong relationships with the top buyers of home improvement leads, clicks, and calls.
    • Led media buying that delivered positive yield and high buyer ROAS.
    • A sophisticated sales executive and rainmaker: hungry, humble, and gets things done.
    • Analytical and data-driven.
    • Comfortable as a hands-on contributor and ready to build and lead a team.

    Why This Role

    You'll run the vertical as its GM, with real ownership and a head start most builders never get: agency, media, publishers, and technology already in place. You'll build a lasting consumer brand, not just a lead flow, and grow your own team along the way.

    Job details are sourced from the employer's original posting.

    Open job posting
    MA

    About the company

    Madrivo

    Madrivo is a company focused on agency strategy and client acquisition, aiming to help businesses scale their operations and establish enterprise-quality standards for proposals and client interactions.

    View all Madrivo jobs
    Industry
    Marketing and Advertising
    Open roles
    2

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