SAM Construction Group is the construction division for our vertically integrated developer, SAM Development Group. We specialize in new mid-rise multifamily and luxury home construction. Our structures are concrete and steel, with in-house divisions self-performing a variety of trade craft scopes including grading/excavation, underground wet/dry utilities, concrete/rebar, framing/drywall, plumbing, mechanical, electrical, roofing, landscaping, as well as other scopes.
Position Overview
We are seeking an experienced Marketing Specialist with strong digital marketing expertise and knowledge of Artificial Intelligence (AI) and drone technology to develop and execute innovative marketing strategies that drive brand awareness, customer engagement, lead generation, and revenue growth.
The ideal candidate combines proven marketing experience with an understanding of AI-powered tools, automation, analytics, and emerging marketing technologies. This role is suited to a creative, analytical, and results-driven professional who can use AI to improve marketing efficiency and campaign performance.
Key Responsibilities
- Develop and execute integrated marketing strategies across digital and traditional channels.
- Plan and manage campaigns across SEO, SEM/PPC, social media, email marketing, content marketing, and paid advertising.
- Conduct market research, competitor analysis, customer research, and trend analysis.
- Create and manage engaging marketing content, including website copy, blogs, social media, email campaigns, presentations, and promotional materials.
- Use AI tools and platforms to support content creation, research, campaign development, personalization, customer insights, and marketing automation.
- Identify opportunities to incorporate generative AI and automation into marketing workflows.
- Analyze campaign performance using tools such as Google Analytics, CRM platforms, advertising dashboards, and marketing automation systems.
- Develop reports and provide actionable recommendations based on marketing data and KPIs.
- Collaborate with sales, product, creative, and leadership teams to align marketing initiatives with business objectives.
- Manage external agencies, vendors, freelancers, and marketing partners when required.
- Stay current with developments in AI, digital marketing, search technology, social media, and customer behavior.
- Ensure marketing activities follow brand guidelines, privacy requirements, and applicable advertising standards.
AI & Technology Responsibilities
- Demonstrate practical knowledge of generative AI and AI-assisted marketing tools.
- Use AI to improve research, content ideation, audience segmentation, personalization, and campaign optimization.
- Understand the strengths and limitations of AI-generated content and apply appropriate human review.
- Experiment with AI-powered marketing automation and productivity tools.
- Develop effective prompts and workflows for marketing-related AI applications.
- Evaluate emerging AI technologies and recommend tools that can improve marketing performance and efficiency.
- Understand basic concepts such as large language models (LLMs), generative AI, automation, predictive analytics, and AI-driven personalization.
Drone & Technology Knowledge
The successful candidate should have a basic-to-intermediate understanding of:
- Drones/UAVs and common commercial drone applications.
- Aerial photography and videography.
- Drone components and terminology such as airframes, cameras, sensors, GPS, batteries, controllers, and flight systems.
- Commercial applications including construction, real estate, inspection, surveying, agriculture, mapping, public safety, and infrastructure.
- Basic concepts of photogrammetry, aerial mapping, thermal imaging, LiDAR, and remote sensing is a plus.
- Drone-related software, media platforms, mapping tools, or data-processing workflows is preferred.
- General awareness of applicable drone regulations and safe operating practices.
Required Qualifications
- 4+ years of marketing experience, preferably in digital marketing or a related role.
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- Strong knowledge of digital marketing channels and campaign management.
- Demonstrated experience developing and executing successful marketing campaigns.
- Strong written and verbal communication skills.
- Experience with marketing analytics and performance reporting.
- Practical experience using AI tools for marketing, content, research, or automation.
- Strong analytical, organizational, and project-management skills.
- Ability to manage multiple projects and deadlines independently.
- Creative mindset with a strong understanding of customer behavior and brand positioning.
- Experience with Adobe Photoshop, PowerPoint and Video Production.
- Proficiency in digital marketing tools such as drone and platforms.
- Excellent analytical, communication, and leadership skills.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Preferred Skills
- SEO/SEM and paid media
- Social media marketing
- Email marketing and marketing automation
- Content strategy and copywriting
- CRM and lead-generation campaigns
- Google Analytics and reporting tools
- AI-assisted content creation
- Prompt engineering for marketing applications
- Marketing automation
- A/B testing and conversion-rate optimization
- Data-driven marketing and customer segmentation
Salary: $70,000.00
This is an in-office position, Monday - Friday 8:00am - 5:00pm
*Must live locally
SAM Group is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, gender, gender identity, sexual orientation, national origin, disability, protected Veteran status or any other protected category under applicable state/federal law.
