Senior Brand Manager Bars (12 - Month Assignment)

We are excited to announce the opportunity to join the Mars Wrigley UKI Marketing Team as Twix Senior Brand Manager as 12-month assignment to cover parental leave in the team.

This role sits into the Bars and Galaxy portfolio team and manages the Twix brand, including launching innovations and activations to market.  The role involves collaboration with local sales, category and customer marketing teams, regional marketing team and external agencies. It is an office role based in Dublin or Slough, if in Dublin a willingness to travel to slough is essential.

If you are interested in learning more about this role, please reach out to Emma Thorton or Katie Wallard.

What are we looking for?

Mars Leadership Capabilities: Business Insight, Drives Results, Manages Complexity, Communicates Effectively , Drives Vision

Marketing Capabilities : Marketing experience strongly preferred with proven examples of Excellent Execution; Brilliant Brand Propositions; Intentional Innovation; Winning Growth Strategies

What will be your key responsibilities?

• Lead local market ATGs to deliver key stages gates and performance reviews in line with our S&OP process and partner with one demand teams to ensure excellent execution including engaging customers through ready to sell and customer meetings if required.
• Influence regional/global teams to ensure activities/content are developed with UKI consumer, shoppers, customers and regulations in mind.
• Execute the Mars media transformation to across all media channels, adapting as necessary for HFSS regulations.
• Manage the A&CP budget for the brand to +/- 1% . 
• Localize key content as needed and amplify using PR / Local Media / Influencers following a Paid, Earned, Shared and Owned approach

What can you expect from Mars?

• Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.

• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry-competitive salary and benefits package, including company bonus.