Digital Marketing & Project Management

A.     Digital Marketing Responsibilities

1. Strategy & Planning

·      Develop and update digital marketing strategies across all digital channels

·      Plan paid marketing campaigns and align with business goals.

2. Campaign Execution & Optimization

·      Create, launch, and optimize paid ad campaigns (Meta, Google Ads, etc.).

·      Coordinate with agencies/vendors on campaign execution and creative delivery.

·      Manage influencer marketing initiatives.

3. Website & Digital Asset Management

·      Oversee website updates, UX improvements, and content changes.

·      Ensure digital assets follow brand guidelines.

·      Monitor website performance, traffic, and user behavior.

4. Analytics & Reporting

  B. IT Project Management Responsibilities (Business Side)

1. Requirement Gathering & Documentation

·      Work with business stakeholders to define and document requirements.

·      Translate business needs into technical specifications for IT teams.

2. Project Planning

·      Define scope, timelines, deliverables, and project roadmap.

·      Coordinate with IT teams, vendors, and internal departments.

3. Project Execution & Coordination

·      Track progress of ongoing projects (e.g., website enhancements, system integrations).

·      Conduct sprint planning, vendor follow-ups, and daily status monitoring.

·      Raise and mitigate risks, issues, and blockers.