DM/MGR - Consumer Research & Advance Study Projects

JOB ROLE

Handling Consumer Research & Advance Projects

JOB RESPONSIBILITY

·      Planning, execution & reporting of consumer studies

·      Detect any market opportunities enabling new product introduction in order to achieve company’s sales target.

·      Market trend analysis, price positioning study & primary & secondary data analysis

·      Conversion of consumer’s voice to technical needs & assessment

·      Analyzing trends in Global and Indian market, Consumer latent need understanding to support short term & long term product proposals

· Building up product concepts in line with MSIL plan & competition approach

COMPETENCY REQUIRMENTS

TECHNICAL / FUNCTIONAL

BASIC UNDERSTANDING OF

·      Automotive industry, vehicle segments, Indian customers understanding and competition scenario.

·      Model development process / Timelines.

·      Expertise in MS office [PowerPoint, Word, Excel] Tools

·      Tools for consumer research

BEHAVIOURAL

·      Excellent presentation & communication skills

·      Self-driven, eager to learn and result-oriented.

·      Well organized, highly motivated and able to work cross functionally.

·      Good problem-solving and analytical skills

·      Managing & working with CFT

·      Multi-tasking skills

SPECIFIC EXPERTISE FOR FUNCTIONAL AREA

BASIC KNOWLEDGE OF

·      Emerging Trends in Product, body type, technology, design etc.

·      Vehicles segmentation understanding, Data analytics, Consumer voice translation to technical parameters.

·  Excellent presentation & communication skills

EDUCATIONAL BACKGROUND

BE / B.Tech/ M Tech with MINIMUM 60% marks or Equivalent