Field Sales Development Manager

Job Title: Field Sales Development Manager- Arena Channel (MGR/SMGR)

Department: Sales & Distribution

Experience Required: 7 TO 15 Years

Qualification: MBA

Role Objective

To drive field sales excellence by developing dealer networks, enhancing manpower capabilities, and implementing performance-driven strategies across assigned territories. The role demands a blend of strategic thinking, hands-on execution, and cross-functional collaboration to ensure sustainable growth and operational compliance.

Key Responsibilities

Market Development

· Monitor regional sales ecosystem and identify growth opportunities

· Track industry trends and competitor activities to inform strategic decisions

· Recommend product positioning and territory expansion plans

Recruitment & Manpower Management

· Plan and recruit dealer sales staff based on territory needs

· Ensure adequate manpower deployment and productivity optimization

· Collaborate with HR and channel partners for onboarding and retention

Training & Capability Building

· Design and deliver training modules on product knowledge, sales processes, and customer engagement

· Conduct regular skill assessments and refresher workshops

· Promote soft skill development for frontline teams

Performance Monitoring & Motivation

· Track sales KPIs and team performance metrics

· Provide actionable feedback and coaching to underperformers

· Implement incentive programs and recognition frameworks to boost morale

Compliance & Feedback

· Ensure adherence to company norms, policies, and regulatory guidelines

· Collect and analyze feedback from dealers and field teams to drive operational improvements

· Support audit readiness and documentation hygiene across touchpoints

Desired Skills & Competencies

· Strong analytical and problem-solving skills

· Excellent communication and interpersonal abilities

· Proficiency in MS Excel, CRM tools, and reporting dashboards

· Ability to manage cross-functional coordination and field execution

· High adaptability and ownership mindset

Preferred Background

·      Prior experience in channel sales, dealer development, or field sales operations

·      Exposure to FMCG, automotive, consumer durables, or retail sectors is a plus

·      Proven track record in team management and sales performance improvement