The Digital Marketing Manager – Hyperlocal Program role at MSIL looks like a dynamic blend of strategic planning, campaign execution, and stakeholder engagement.
Key Responsibilities
- Campaign Execution: Translating regional sales needs into actionable briefs and ensuring timely deployment with agencies.
- Performance Monitoring: Deep dive into metrics like CTR, CPL, and conversion rates to optimize campaigns.
- Stakeholder Engagement: Collaborating with dealerships to improve lead handling and drive retail conversions.
Challenges & Decision-Making
- Staying ahead of evolving digital trends is a major challenge.
- The role involves autonomy in executing campaigns to meet KPIs, while strategic decisions are escalated to superiors.
Internal & External Collaboration
- Internally: Coordination with regional offices across Arena, NEXA, TRV, and Commercial channels.
- Externally: Working with media agencies and platforms.
Skills & Experience
- Education: B.Tech + MBA with digital marketing exposure.
- Experience: 2–6 years in digital/performance marketing, preferably in the auto industry. Field sales experience is a bonus.
Competencies
- Strong project management, analytical thinking, and stakeholder management.
- Technical expertise in paid media, funnel tracking, and reporting tools.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Maruti Suzuki India Limited is an automobile manufacturer.