Market Research

Market Research Execution

• Plan and execute qualitative / quantitative market research for New Models, FMC (Full Model Change), MC (Minor Changes), Powertrain, Technologies & emerging mobility solutions

• Identify & lead advanced research projects to understand future consumer needs and market trends

• Translate business objectives into research methodologies

• Managing internal & external stakeholders for study planning & execution

• Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs)

• Travel for field research activities and consumer interactions Research Design & Development

• Design structured questionnaires, discussion guides, screeners, and other research tools

• Translate business objectives into measurable research hypotheses and customer research frameworks.

• Develop probing techniques to uncover latent customer needs, emotional triggers, and purchase motivations. Data Analysis & Insights Generation

• Ability to Convert complex consumer and market data into meaningful business insights and strategic recommendations.

• Evaluate data using statistical techniques and generate insights

• Study and analyze current & future Consumer trends (India & Global)

• Identify customer needs, unmet needs, market opportunities, and whitespace areas.

• Prepare management presentations and reports to support product and technology roadmap decisions.

Cross Functional Collaboration

• Partner with Planning, Marketing, Engineering, Design, Quality, and external research partners.

• Present findings and strategic recommendations to senior management & key stakeholders

• Support concept development, product definition, customer requirement identification, and innovation initiatives.

• Drive alignment among multiple stakeholders to ensure successful project execution

Must-Have Skills

• Strong expertise in qualitative and quantitative research methodologies.

• Questionnaire and discussion guide development experience.

• Moderation and interviewing skills for consumer research.

• Experience developing consumer personas and lifestyle frameworks

• Expertise in ethnographic research, home visits, and consumer immersion studies

• Strong analytical ability with expertise in insight generation

• Excellent presentation, storytelling & communication skills Preferred Skills

• Consumer behaviour & lifestyle research

• Segmentation studies, Conjoint analysis and advanced consumer analytics

• Experience with Statistical & data visualization tools such as SPSS, Python, Power BI, Tableau

• Knowledge of Social listening and Digital Consumer Analytics

• Expertise in MS office tools [PowerPoint, Word, Advanced Excel]

• Understanding of model development process and timelines Industry Knowledge

• Understanding of the automotive industry, mobility trends, and competitive landscape

• Knowledge of Indian consumer demographics and buying behavior

• Exposure to global automotive markets and emerging customer expectations. Behavioural Competencies

• Strong problem-solving and critical-thinking capability

• Ability to convert data into business stories

• Self-driven, eager to learn and result-oriented

• Strong stakeholder management and cross-functional collaboration skills

• Ability to manage multiple projects simultaneously

• Results-oriented mindset with high ownership and accountability