The role is pivotal in driving the overall marketing strategy, communications, and budget management for Private Banking, Digital Wealth Solutions, and Branch Banking. It focuses on the end-to-end development and execution of impactful marketing initiatives across multiple products and client segments, with a strong emphasis on high-net-worth and mass affluent portfolios. The position leverages a comprehensive mix of marketing channels and techniques including Digital, Offline, PR, SEO, competitive benchmarking, research, and events to deliver measurable business outcomes, enhance client experience, and accelerate sustainable growth.
Tasks involved:
Lead and own the end-to-end marketing strategy for Private Banking, Wealth, and Branch Banking, covering associated product and client portfolios.
Drive client acquisition, engagement, and portfolio growth through integrated marketing across digital, offline, and relationship-driven channels.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Mashreq Bank is a leading financial institution in the UAE, offering a wide range of banking and financial services.