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    MA

    Maxx Marketing, Inc

    Marketing

    Licensing Manager

    El Segundo, United StatesHybridFull-time5+ yrs experiencePosted 22h ago
    All Maxx Marketing, Inc jobs

    Job description

    Licensing Strategy & Acquisition.

    • Research and identify potential licensing opportunities across entertainment, gaming, sports, digital media, influencers, publishing, and lifestyle brands.
    • Develop and execute licensing acquisition strategies that support company growth objectives.
    • Evaluate the commercial viability of licensing opportunities through market research, sales forecasting, and competitive analysis.
    • Monitor industry trends and emerging intellectual properties that may generate successful toys & collectibles product lines.

    Relationship Management.

    • Establish and maintain strong relationships with licensors, licensing agents, studios, brand owners, and industry partners.
    • Act as the primary point of contact during licensing discussions and negotiations.
    • Represent the company at licensing trade shows, industry events, toy fairs, and business meetings (international travel is required).
    • Collaborate with external partners to build long-term strategic relationships.

    Negotiation & Contract Management

    • Lead negotiations of licensing agreements, term sheets, royalty structures, minimum guarantees, and other commercial terms.
    • Ensure licensing agreements meet business objectives while complying with company policies and legal requirements.
    • Track contract milestones, renewals, reporting obligations, and compliance requirements.

    Cross-Functional Collaboration.

    • Work closely with Creative, Product Development, Marketing, Sales, Finance, and Operations teams to assess licensing opportunities and support product launches.
    • Facilitate communication between licensors and internal stakeholders throughout the product development cycle.
    • Ensure licensed products adhere to brand guidelines and approval processes.

    Financial & Portfolio Management.

    • Develop licensing business cases, sales forecasts, and ROI analysis.
    • Manage licensing budgets, royalty commitments, and minimum guarantee obligations.
    • Track the performance of licensed products and provide recommendations for renewals, expansions, or terminations.
    • Prepare regular reports on licensing pipeline, market opportunities, and portfolio performance.
    • Bachelor’s degree in business administration, Marketing, Entertainment Management, Communications or related disciplines.
    • 5+ years of experience in licensing, business development, brand partnerships, consumer products, entertainment, or toys & collectibles industry roles.
    • Proven experience negotiating and securing intellectual property licensing agreements.
    • Strong network within or familiarity with the licensing, entertainment, gaming, or consumer products industries, preferably with an international outlook.
    • Experience working with licensors such as movie studios, gaming companies, sports organizations, or major consumer brands is highly desirable.
    • Deep understanding of licensing agreements, royalty structures, and intellectual property rights.
    • Strong negotiation, presentation, and relationship-building skills.
    • Excellent commercial acumen and analytical capabilities.
    • Ability to evaluate market trends and identify profitable business opportunities.
    • Exceptional communication, organizational and problem-solving skills.
    • Excellent time and project management skills.
    • Able to work efficiently as a part of a team as well as independently.

    All your information will be kept confidential according to EEO guidelines.

    Job details are sourced from the employer's original posting.

    Open job posting
    MA

    About the company

    Maxx Marketing, Inc

    YuMe Toys, an award-winning global toy and consumer products company, is seeking a highly organized Marketing Project Coordinator to support the execution and operations of its Global Marketing team. Reporting into the Director of Global Marketing, this role plays a critical function in coordinating workflows, managing assets, and enabling smooth execution across regions, partners, and platforms. This position is ideal for a detail-oriented, solutions-focused marketer who thrives in a fast-paced, collaborative environment and is eager to grow professionally within global brand marketing. https://www.maxx-marketing.com/ https://www. yumetoys.com/ https://www.maxxgroupglobal.com/

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    Industry
    Marketing
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