Merkle|Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more – all developed in-house. We are currently a 700+ people team; and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.
You have great interest and ability to spearhead analytics implementations for large organizations. You will be Subject Matter Expert and will guide other teams on analytics platforms (Google Analytics, GTM, Optimize). you have good communication skills, technical acumen and customer centric mindset. Your ability to translate business requirements to technical specifications is your strength.
Key responsibilities -
Drive end-to-end GA implementations for Web and App clients - build measurement plans, deliver GA implementation as per the timeline
Go-to person for Google Analytics related issues within company
Document, review & revise SOP document quarterly on account basis CSI scores
Mentor other team members and build GA expertise in the team
Bachelor's degree in technical field.
0-3 years of work experience with Analytics implementation
Ability to analyse data, build insights and communicate the actionable
Working knowledge of Analytics tools and reporting
Strong problem-solving and creative-thinking skills.
Customer-focused mindset and with experience in a client-facing role preferred.
Working knowledge of Google Analytics, Google Tag Manager, Firebase, Google Optimize, Data Studio, JavaScript and HTML
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
Job details are sourced from the employer's original posting.
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Merkle, a dentsu company, powers the experience economy by building apps, running CRM at scale, delivering technology architectures, and providing data, identity, and insights solutions.