Retail Store Manager
LEGOLAND Discovery Center — Kansas City, MO
Salary Range: $65,000 – $70,000 / year + Comprehensive Benefits & LEGO Perks
Location: Kansas City, MO (Crown Center)
Role Type: Full-Time | Operations & Team Leadership
In this hands-on leadership role, you will be the driving force behind our retail revenue, visual merchandising, guest satisfaction, and daily site operations. You won’t just manage a store—you’ll lead an immersive, high-volume retail and attraction ecosystem, building an energized team, optimizing sales per cap, and bringing the iconic LEGO® brand to life for thousands of families.
What You’ll Do (Key Accountabilities)
1. Retail Excellence & Visual Merchandising (Core Focus)
Drive Retail Sales: Own the P&L and sales performance for our high-volume LEGO® retail store, driving key metrics including per-capita spending, average transaction value (ATV), and units per transaction (UPT).
Visual Merchandising & Stock Control: Execute floor layouts, promotional displays, and seasonal stock launches aligned with global LEGO® brand standards. Maintain tight inventory control, cycle counts, and loss-prevention standards.
Commercial Strategy: Utilize sales data, inventory trends, and foot-traffic reporting to optimize stock availability, margin, and product placement.
2. Commercial & Guest Operations
Holistic Guest Journey: Oversee daily operations across Retail, Admissions/Ticketing, and Café/F&B, ensuring a seamless, playful, and world-class experience at every touchpoint.
Guest Recovery & Service Standards: Role-model hospitality behaviors, coach staff on proactive engagement and upselling, and handle elevated guest feedback with empathy and decisive problem-solving.
Duty Management: Serve as on-duty operational lead during peak trading days, maintaining safety, guest flow, and operational efficiency across the entire attraction.
3. Team Leadership & Talent Development
Build & Inspire: Recruit, train, and mentor a high-performing, enthusiastic team across retail, admissions, and guest services.
Culture & Accountability: Create an inclusive, energized workplace culture centered on team empowerment, continuous coaching, and clear performance goals.
Labor & Scheduling: Manage wage models, shift scheduling, and labor budgets to align with seasonal traffic peaks and commercial targets.
What We’re Looking For
3+ years of progressive management experience in high-volume retail, specialty retail, commercial guest operations, or multi-departmental venues.
Strong Retail Acumen: Proven track record in driving retail sales, visual merchandising standards, inventory control, and team KPIs.
Versatile Leadership Skills: Ability to oversee multi-functional teams (retail sales, ticketing, and light food/beverage services) with a guest-first mindset.
Commercial Drive: Comfortable analyzing sales metrics, managing operational budgets, and executing promotional strategies.
Operational Agility: Thrives in fast-paced, seasonal, and weekend/holiday trading environments.
Why You’ll Love Working With Us
Competitive Pay: $65,000 – $70,000 base salary.
Exclusive Brand Perks: Generous discounts on LEGO® products, attraction tickets, and Merlin Entertainments passes worldwide.
Growth & Mobility: Opportunities for career advancement within Merlin Entertainments' global portfolio of attractions.
Comprehensive Benefits: Paid time off (PTO), health, dental, vision, and matching retirement programs.
Benefits
🎉 Benefits of Joining Merlin Entertainments! 🎉
🏥 Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.🌴 Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!🎢 Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions. 🎡🏆 Recognition Programs and Rewards: Celebrate your achievements and hard work!💼 401(k) Program: Save for the future with company matching contributions.📚 Tuition Reimbursement Programs: Get support for further education and career growth.🚀 Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! 🌟✨
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Merlin Entertainments is a global leader in location-based entertainment, operating a portfolio of theme parks, water parks, and attractions.