MidFirst Bank is seeking a Copywriter who develops clear, compelling and persuasive copy for print and digital marketing and advertising materials. The candidate will work to capture a target audience's attention and drive actions, such as selecting a product or engaging with a brand. This will be an in-house/in-person marketing department position.
Core responsibilities:
- Write and edit compelling content for various channels, business lines, websites, social media, blogs, emails, press releases, print ads and video scripts.
- Collaborate with creative teams, including designers, art directors, marketing managers and outside advertising firms to develop and execute integrated campaigns.
- Research industry trends, target audiences and competitor activity to inform content strategy and ensure relevance.
- Maintain and apply brand voice and messaging consistently across all communications, business lines and affiliates while adhering to brand standards and style guides.
- Proofread copy for accuracy, grammar and adherence to brand guidelines.
This position will also manage numerous outside proofreaders. - Manage multiple projects simultaneously and meet tight deadlines.
Required skills and qualifications
- Education: A bachelor's degree in English, Journalism, Marketing or a related field is preferred.
- Writing and editing: Exceptional writing, editing and proofreading skills, with a keen eye for detail.
- Creativity: The ability to think conceptually and generate fresh, original ideas.
- Communication: Excellent verbal and written communication skills to articulate ideas and collaborate effectively.
- Portfolio: A strong portfolio showcasing diverse writing samples is essential.
- Research skills: The ability to research topics, target audiences and market trends thoroughly.
- Adaptability: A capacity to write in different styles and tones for various business lines, affiliates, audiences and platforms.
- Time management: Strong organizational skills to handle multiple projects and tight deadlines.
- 2 to 4 years experience writing freelance or for marketing/advertising firms is preferred. Experience writing for the financial industry will be a huge advantage.
This is a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. The most successful candidate will be a quick learner who has a versatile and compelling writing style.
