Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article.
We're looking for a Performance Marketing Lead to lead our paid acquisition.
You will join Mindly at a very exciting stage: the product is already proven, profitable, and growing fast, but there is a huge opportunity to build and scale.
You’ll own one of the company’s key growth engines and help take Mindly into new international markets. That means going beyond campaign optimization: researching markets, understanding local economics, developing go-to-market strategies, testing new channels, and building repeatable acquisition models.
One of the biggest challenges ahead is expanding into new markets. You’ll work on market research, go-to-market strategy, unit economics, channel validation, and scaling what works
Build the performance marketing function around you — define processes, shape the team, hire A-players, and create the way this function operates
You’ll have a direct impact on where we invest, which markets we enter, and how fast we scale
Performance marketing at Mindly is deeply connected to the product team, so you’ll have a real opportunity to influence the business beyond paid traffic
Be the owner of performance marketing at Mindly. This is a role for someone who wants to build, grow and challenge themselves not wait for tasks to be assigned. You’ll decide what needs to happen next, set ambitious goals, and take full responsibility for achieving them.
Own and scale paid acquisition strategy across Meta, Google and TikTok
Drive international expansion — conduct deep market research, identify promising markets, develop go-to-market strategies, launch new markets, validate their economics, and scale
Build your own high-performing team — hire and develop a strong team of A-players around the goals and challenges of the function
Continuously test new hypotheses across markets, audiences, channels, creatives and funnels. Move fast, learn quickly, and double down on what works
Work closely with Creative, Design and Analytics to develop hypotheses, launch experiments, analyze results, and turn insights into action
Partner closely with Product Team—connect marketing insights with product strategy, customer experience and growth
Work directly with the co-founders on strategic decisions around growth, market expansion, investment priorities and the overall performance marketing roadmap
3+ years of hands-on performance marketing experience
Proven track record scaling paid acquisition on Meta and Google Ads (TikTok is a plus)
Strong understanding of key performance marketing metrics (CPM, CPC, CTR, ROAS, CAC, hook rate) and how they connect to product metrics
Experience managing budgets and making prioritization calls across channels
Analytical mindset — you're comfortable digging into data yourself, not just reading dashboards
Confident using AI tools to speed up your own and your team's workflow
Proactive and hands-on, ready to take ownership of the whole function
Experience launching and scaling new markets
Experience building or managing a performance marketing team
Remote-first, but ideally, you should be in the CET or EET time zone.
We offer our team 20 days of paid vacation (we're flexible with days off :))
A fast-growing product company where you are a key part of our success
Competitive salary
Therapy on Mindly
A strong team of A-players
Honesty and transparency: always tell the truth, no matter what it is
Empathy and understanding: treat others the way you want to be treated
Job details are sourced from the employer's original posting.
Open job postingAbout the company
Mindly is a company focused on product analytics and growth, helping businesses understand user behavior and optimize their products.