Senior Analyst - Advisory, China
- Advisory & Client Engagement
- Deliver insight-sharing sessions and advisory discussions based on research findings and written reports, clearly explaining complex analyses and implications.
- Respond to client briefs by shaping research frameworks, analysis structures and report narratives, rather than purely extracting data.
- Use pre-published Mintel Reports and research outputs to support client discussions, tailoring angles and focus to specific business questions.
- Present research-led insights to clients in a clear, structured and confident manner, ensuring findings are well understood and actionable.
- Work closely with Client Success and Commercial teams to support content-led advisory engagements, ensuring research outputs are aligned with client needs.
- Proactively communicate with clients on the most relevant research findings, market insights and report outputs for their business priorities.
- Content & Insights Delivery
- Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel’s expertise across consumer markets
- Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas.
- Independently lead the end-to-end report workflow, including:
- research design and scoping
- questionnaire design and research framework development
- primary and secondary data collection
- data analysis, validation, and interpretation
- insight synthesis, storyline development, and report writing
- Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights.
- Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel’s reporting standards.
- Industry Engagement
- Monitor consumer, market and innovation trends, identifying the most relevant issues to explore through consumer research.
- Build and maintain relationships with industry contacts and experts to deepen understanding of factors influencing consumer behavior, innovation and company strategy.
- Integrate market knowledge, research findings and external inputs into coherent insight narratives that strengthen report quality and relevance.
Who We Are Looking For
- 5+ years of experience in the Food & Drinks industry, or in research, consulting, or market intelligence roles supporting F&D clients.
- Strong analytical, critical thinking, and insight-generation skills, with the ability to translate data and research findings into actionable business recommendations.
- Proven ability to independently manage research and insight projects from design and analysis through to report development and client presentation.
- Strong business acumen and commercial awareness, with a good understanding of consumer behavior, market dynamics, and innovation trends within the F&D industry.
- Excellent presentation, communication, and stakeholder management skills, with confidence in engaging clients and leading insight-led discussions.
- Self-driven, collaborative, and intellectually curious, with strong written communication skills in both Mandarin and English.
#LI-MY
