About Us
We specialise in affiliate SEO, digital publishing, and performance-led growth. What sets us apart is how we work. We move quickly, act decisively, and continuously refine our approach to stay ahead of the market.
We are a hardworking team that values clarity and results. We communicate directly, execute with focus, and are committed to doing things properly. At the same time, we’ve built a genuinely friendly and supportive environment where ideas are shared openly and collaboration comes naturally.
We don’t wait for opportunities; we identify them early and execute with precision.
We’re not here to participate. We’re here to outperform!
The Role
The Social Media Manager owns eSportnow.com’s presence across a portfolio of esports and gaming channels — setting the tone, growing the audience, and building community in real time. Working closely with the editorial team and C-Level, this role bridges creative instinct with data-driven performance, turning social media into a genuine growth engine for the brand.
This position is fully remote. The successful candidate must be comfortable working in a distributed team and communicating effectively in a virtual environment.
Key Responsibilities
Content Strategy & Calendar
- Develop and execute platform-specific content calendars aligned with tournament schedules, patch cycles, and industry news.
- Plan content weeks in advance while remaining agile enough to respond to live events and breaking moments.
- Own the editorial rhythm across Twitter/X, TikTok, Instagram, YouTube, and Discord.
Content Creation
- Produce multi-format content including short-form video (Reels/TikToks), high-impact graphics, match highlights, and live match coverage.
- Apply platform-first thinking to every piece of content, optimising format, length, and hooks for each channel.
- Manage or brief external creators and designers where required.
Brand Voice & Identity
- Define and evolve the eSportnow.com social tone — knowing when to be analytical, when to be hype, and when a well-timed post does more than any press release.
- Maintain consistency in language, visual identity, and community positioning across all channels.
- Develop mini brand guidelines covering tone of voice, best CTAs, and platform-specific hashtag strategies.
Community Engagement
- Actively interact with fans, pro players, and influencers, responding to comments, messages, and mentions in a timely and authentic manner.
- Foster a positive, inclusive community atmosphere across all platforms.
- Identify and nurture relationships with key community voices and content creators.
Trend Spotting
- Rapidly identify and capitalise on emerging esports memes, viral moments, and platform trends to keep eSportnow.com culturally relevant.
- Monitor competitor channels and the wider gaming landscape for content opportunities.
- Map the viral content process — a clear workflow showing how posts are created, boosted, and optimised for reach.
Analytics & Reporting
- Track and report on KPIs including engagement rate, reach, follower growth, and sentiment on a weekly cadence to key stakeholders.
- Translate data into clear, actionable insights that improve content performance each cycle.
- Own and maintain the performance tracker, auditing metrics for accuracy and relevance against live channel data.
Campaign Development
- Plan and execute social campaigns around major tournaments, platform launches, and editorial initiatives.
- Collaborate with the events and partnerships teams to maximise reach and fulfil sponsor obligations.
- Deliver post-campaign reports with learnings and recommendations for future activations.
Cross-Team Collaboration
- Work closely with writers, designers, and partnerships managers to ensure consistent messaging across all touchpoints.
- Coordinate with site managers and C-Level on strategy, priorities, and key milestones.
- Store and maintain all living strategy documents in the shared Social Media Drive space.
Role Requirements
Experience
- 2–4 years managing social media for a gaming brand, esports organisation, or high-growth digital media agency.
- A proven track record of growing audiences and driving engagement across multiple social platforms simultaneously.
- Hands-on experience with social scheduling and analytics platforms such as Metricool, Hootsuite, Sprout Social or similar.
- Deep esports knowledge — a genuine understanding of major titles, tournament structures, and gaming culture.
- Familiarity with Google Workspace for documentation, reporting, and cross-team collaboration.
Skills & Attributes
- Data-driven approach — comfortable pulling insights and translating them into clear, actionable content decisions.
- Exceptional written English with the ability to adapt tone fluidly across platforms, audiences, and gaming sub-niches.
- Highly organised, with the ability to manage multiple content streams and competing priorities simultaneously.
- A forward-thinking mindset with a genuine interest in AI tools, automation, and scalable workflows.
- Flexible and self-directed — comfortable working non-standard hours to cover live tournaments and breaking moments.
