Money Fellows is transforming how people save, borrow, and invest. As the world’s first and largest Money Circles app, we’ve digitized the traditional ROSCA model to make it smarter, safer, and more accessible. 💸 Since 2018 , we’ve empowered over 7 million users to take control of their financial futures with confidence. 🚀
- Develop and execute CRM strategies aligned with business goals and growth objectives.
- Define customer segmentation and targeting strategies to optimize customer acquisition, retention, and upselling opportunities.
- Collaborate with cross-functional teams to gather customer insights, understand customer needs, and align CRM strategies accordingly.
- Design and implement customer acquisition strategies and campaigns to attract new customers.
- Streamline the customer onboarding process to ensure a smooth and engaging experience for new customers.
- Plan, execute, and optimize CRM campaigns using marketing automation tools and CRM software.
- Monitor campaign performance, analyse results, and make data-driven decisions to improve campaign effectiveness and ROI.
- Provide regular reports and insights to management regarding CRM performance and growth initiatives.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Proven experience (typically 5+ years) in CRM, customer growth, or a related role.
- Strong knowledge of CRM principles, strategies, and tools, including customer segmentation, lifecycle management, and marketing automation platforms.
- Proficiency in using CRM software, marketing automation tools, and data analytics platforms.
- Familiarity with fintech products, services, and industry trends.
- Experience with Braze or similar marketing automation platforms is a strong advantage.
- Proficiency in using tools such as Google Analytics and AppsFlyer to measure and analyse campaign performance.
- Solid understanding of customer journey mapping, customer experience optimization, and lifecycle marketing.
- Experience with customer segmentation, personalization, and targeted marketing campaigns We care about your well-being from day one, whether you’re a candidate or a team member, by actively fostering a culture of psychological safety where you feel respected, heard, and supported. Mental Well-being: We prioritize your mental health through open-door policies, skip-level meetings, and thoughtfully designed workspaces that encourage trust and transparency. Physical Health: Stay active and energized with a gym allowance, healthy office snacks, and monthly consultations with a nutritionist. Social Wellness: Build meaningful connections through team-building activities, engaging town halls, and collaborative workspaces that inspire innovation. Financial Empowerment: Enjoy competitive salaries, pension plans, and exclusive employee discounts on our Circles to support your financial stability. Growth Opportunities: Grow your career through workshops, internal mobility programs, and opportunities for learning and advancement. Join us and be part of a community that supports every aspect of your well-being and growth.
