ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
- Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
- Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
- Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
- Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
- Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
- Maintain and monitor keyword bids
- Develop Mouser and ecommerce business acumen.
- Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
SKILLS & CERTIFICATIONS
- Skill evaluation: Behavioral (80%)
- Strong Excel, Writing, & Math Skills.
- Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
- Excellent verbal and non-verbal communication skills. Including the ability to communicate with people at all levels.
- Interacts effectively with individuals and groups inside and outside the organization.
- Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills.
- Works effectively both independently and as a member of a cross functional team.
- Uses sound judgment to identify issues and escalates when appropriate.
- Contributes to improvements in processes (technical or business) used by multiple departments.
- Strong experience with all Microsoft Office applications.
- Multilingual is a plus but not required.
- Ability to set and track goals.
SEM Specialist I
- Bachelor's Degree in a related discipline or work experience.
SEM Specialist II
- Establish, maintain, and continuously build on Mouser and ecommerce business knowledge.
- Make recommendations to improve based on monitoring keyword bids, quality scores, and other account metrics.
- Make recommendations for A/B testing for continuous improvement.
- Set meetings at regular intervals with external teams to align objectives and gather insights.
- Maintain and actively pursue awareness of SEM Industry trends and changes and share this knowledge with the SEM team.
Requirements
- Bachelor's Degree in a related discipline or work experience.
- 2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.
