Digital Marketing Manager

1. Manage all Display, Search (PPC), SEO, Mobile and Social acquisition channels.

2. Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term.

3. Effectively partner with a broad array of cross-functional teams to drive target growth.

4. Own the overall strategy for bringing customers into our funnel.

5. Responsible for driving demand/lead generation.

6. Optimization of all sites, plus customer conversion efforts.

7. Have a deep understanding of data to drive strategic direction.

8. Demonstrate aptitude to prioritize opportunities based on impact on the business.

9. Have the ability to build, lead, empower, and inspire a team of direct reports to do the best work of their lives.

1. 10+ years overall experience in marketing with 5+ years digital marketing and management experience. Retail Energy experience is preferred.

2. Bachelor’s degree in engineering, economics, mathematics or applied math or similar degrees required. MBA or equivalent preferred.

3. Experience in digital/mobile acquisition marketing in a B2B or B2C environment.

4. Proven track record in a variety of marketing disciplines experience, including digital marketing, direct marketing, acquisition, product marketing, customer management.

5. Ability to define strategies based on business goals & customer insights, lead with a hypothesis and translate them into actionable tests & implementation plans.

6. Passion for delighting customers & using customer insights to improve end-to-end experiences.

7. Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution.

8. Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance

Compensation – CAD 90,000 per year + annual discretionary bonus + benefits

Benefits of working with Link Energy !

1. Company paid annual trip to the Caribbean every year

2. 2 weeks of vacation leaves + additional paid 2 weeks of Christmas holidays

3. 6 wellness days leaves

4. Eye and Dental insurance cover

5. Health Insurance covering prescription and paramedical practitioners

6. Life Insurance cover

7. Long Term disability plan

8. Gym Membership

9. Mental Fitness program with financial support

10. Telemedicine support

11. Educational program

12. On-site free parking

What Matters at Link Energy

1. Do The Right Thing

2. Stay Hungry Stay Humble

3. Work Hard, Play Hard

4. Together We Give Back

If you represent the values we adhere to then we would love to hear from you.

While we strive to provide an excellent candidate experience, however, please note that only shortlisted candidates will be contacted.

Link Energy is an equal opportunity employer committed to diversity, equality and inclusion.

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