Nagorik is looking for an experienced, hands-on performance marketer to drive international growth across our portfolio of consumer apps, including privacy, security and family digital wellbeing products.
You will manage acquisition campaigns, optimise conversion journeys and turn marketing investment into sustainable subscription revenue. You will work closely with the Product Lead, creative team and developers to attract users, improve activation and grow paid subscriptions.
Key Responsibilities
Plan, launch and optimise international campaigns across Google Ads, Meta Ads, Apple Search Ads and other relevant channels.
Research markets and audiences, prioritise opportunities and adapt campaigns to local languages, motivations and purchasing behaviour.
Manage budgets, targeting, bidding and campaign structure, making evidence-based decisions on when to scale, adjust or stop.
Optimise the journey from ads and landing pages to app installation, activation, trial and paid subscription.
Run structured experiments on creative, messaging, landing pages, app-store listings and offers.
Develop clear creative briefs and collaborate with designers, copywriters and video creators.
Work with developers to implement and validate conversion tracking, campaign attribution and relevant product events.
Analyse performance by product, country, channel and acquisition cohort.
Track acquisition cost, ROAS, trial-to-paid conversion, retention, lifetime value and payback period.
Collaborate on retargeting, email, push and in-app campaigns to improve conversion, renewals and reactivation.
Evaluate creator and affiliate campaigns based on measurable acquisition and revenue outcomes.
Present clear performance reports with findings, recommendations and next steps.
Ensure campaigns use accurate product claims and follow relevant advertising policies and privacy requirements.
At least 4 years of relevant performance marketing experience, with proven results for international audiences.
Hands-on experience growing mobile apps, subscription products or comparable consumer digital products.
Strong practical expertise in Google Ads and Meta Ads, plus experience with Apple Search Ads or another significant app acquisition channel.
Familiarity with additional platforms such as TikTok, Snapchat and Reddit, and the ability to assess which channels suit a product and market.
Experience managing campaigns across multiple countries and adapting spending to different acquisition economics.
Working knowledge of analytics, attribution and conversion tracking using tools such as GA4, Firebase, AppsFlyer, Adjust or equivalents.
Understanding of iOS and Android measurement limitations.
Strong analytical skills, including spreadsheets, dashboards and funnel analysis.
Ability to identify customer pain points and translate them into persuasive campaign concepts.
Clear English communication, attention to detail and ownership of budgets and results.
Preferred Experience
Marketing VPN, privacy, security, parental-control, utility or other subscription apps.
Campaign experience in North America, the UK, Australia, the Middle East or Southeast Asia.
App store optimisation, localised landing pages and web-to-app conversion.
Lifecycle marketing, creator campaigns and affiliate programmes.
Effective use of AI tools for research, creative testing and analysis, with independent verification of outputs.
Application Requirement
Apply through this job posting with your CV and two brief campaign case studies.
For each case study, include:
The product category, target countries and objective.
Channels used, campaign duration and approximate budget range.
Your personal responsibilities and key decisions.
Measurable results, including acquisition costs, conversion or revenue outcomes where available.
Anonymised examples and budget ranges are welcome where confidentiality applies. Please clearly distinguish your contribution from the wider team’s work.
What you will get from us
Job details are sourced from the employer's original posting.
Open job postingAbout the company
We started with a simple question: how can we make necessary services affordable and accessible for the middle-class & lower-middle-class population? We are solving this at Nagorik by developing & packaging several app services at scale. Nagorik provides standardized software development services at market standard prices on Web, Mobile, Desktop App Development, QA, DevOps, CyberSecurity, AI etc. If you'd like to be part of the future of Several Tech Industry, read on.