Overview
An award-winning, independent digital wealth management platform is seeking a skilled Financial Content Marketing Associate (or Manager, depending on experience) to join its growing team in HK. Backed by top-tier global venture firms and financial institutions, the platform manages billions in assets for hundreds of thousands of retail, high-net-worth, and institutional clients. In this role, you will work closely with leadership to produce high-impact investment content, establish local market authority, and engage diverse investor segments across the Greater Bay Area.
What You Will Do
- Research, draft, and publish original investment commentary, market explainers, educational articles, and thought leadership pieces for regional insights channels.
- Localize and build out localized content suites tailored to specific regional sub-audiences, covering topics like local pension schemes, retirement planning, and major financial milestones.
- Write and refine engaging marketing copy across email campaigns, social media channels, and major promotional assets while maintaining brand consistency.
- Oversee a localized content calendar aligned with SEO, generative engine search priorities, and core business targets.
- Utilize advanced AI writing tools and LLMs to assist in content production and optimize editorial workflows.
- Collaborate across digital distribution platforms to amplify campaign reach and elevate brand authority across key market segments.
What You Will Need
- Degree in Finance, Economics, Journalism, Communications, or equivalent practical experience (CFA or financial certifications are a plus).
- 5+ years of experience in financial journalism, content marketing, or investment copywriting within fintech, banking, or asset management.
- Strong ability to articulate complex financial concepts, market dynamics, and investment fundamentals clearly and accurately in written English and Traditional Chinese.
- In-depth understanding of the local financial market, including regional regulatory frameworks, pension systems, and local economic factors.
- Practical knowledge of digital marketing channels (Google, LinkedIn, Instagram, WeChat, Xiaohongshu) and familiarity with SEO/GEO keyword strategies.
- Hands-on experience or a strong interest in leveraging AI tools and language models within an editorial workflow.
- Candidates with more experience may be considered for a Manager role.
