About the Role
This isn't a channel manager job — it's the whole growth engine. You'll own paid acquisition, organic social, content, creative, and experimentation for a DTC brand that's actively scaling, working directly with founders who've led growth at venture-backed startups. And because the best marketers know their customer deeply, you'll get close to real customer interactions too — not all of it, but enough to keep your instincts sharp.
What you will do:
- Plan and run paid acquisition (Meta and beyond) — own the numbers that matter: CAC, ROAS, and spend efficiency
- Take charge of organic social and content across channels — strategy and execution
- Produce and edit short-form video and creative that's built to convert, not just to look good
- Run structured growth experiments across the full funnel — from first click to repeat purchase
- Collaborate with the founders on lifecycle, CRM, and retention
- Stay close to customers directly, including some hands-on support — because it makes you a sharper marketer
What you will need:
- 1–3 years in growth or performance marketing — strong fresh grads welcome with a portfolio that proves it
- Hands-on paid acquisition experience; you've owned a budget and moved a real number
- Video editing ability is a strong plus — short-form creative is central to how we grow
- Experience managing social across multiple platforms
- A technical or analytical academic background is preferred
- Genuinely AI-native in how you work — not as a talking point, but in practice; bonus if you've built automations or agentic workflows
- Fluent in English and Cantonese; Mandarin a plus
- Must have the right to work locally
- Please include a portfolio or samples of past campaigns, creative, or video work when applying
