At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.
Senior Business Manager, NASCAR Truck Series
NASCAR is seeking an experienced Senior Business Manager, NASCAR Truck Series to:
- Help shape the long-term vision, growth strategy, and overall business health of the NASCAR Truck Series.
- Lead alignment across teams, drivers, manufacturers, tracks, partners, and internal stakeholders to advance shared goals and sustainable growth.
- Drive strategic initiatives that increase participation, sponsorship value, industry investment, audience growth, and stakeholder engagement.
- Create stronger connections across the Series ecosystem through trusted relationships, data-driven decision making, and clear communication.
- Advance the future of the Series by identifying opportunities that strengthen its relevance, value, and long-term success.
This position is based in Charlotte, NC.
What You'll Do
- Own the overall business performance, growth strategy, and long-term vision for the NASCAR Truck Series.
- Develop and execute strategic initiatives that increase the value, relevance, sustainability, and growth of the Series.
- Serve as the primary business-facing liaison for teams, drivers, manufacturers, and key industry stakeholders, fostering alignment and collaboration across the ecosystem.
- Establish annual and multi-year objectives that support NASCAR's strategic priorities and future direction.
- Identify opportunities to strengthen participation, sponsorship value, manufacturer engagement, event value, audience growth, content consumption, and industry investment.
- Partner across NASCAR departments to ensure Series priorities are represented, aligned, and executed throughout the organization.
- Gather stakeholder feedback, provide visibility into NASCAR's strategic initiatives, and ensure industry perspectives are reflected in decision-making processes.
- Monitor industry trends, evaluate business performance, and recommend strategic investments that strengthen the overall health of the Series.
- Establish and track key performance indicators related to team sustainability, sponsorship trends, participation levels, fan engagement, and marketplace dynamics.
- Lead industry meetings, facilitate communication across stakeholders, and translate complex business strategies into actionable insights.
What You'll Bring
- Bachelor's degree from an accredited four-year college or university, or an equivalent combination of education and experience.
- Minimum of seven (7) years of related business, strategic planning, sports, entertainment, or industry development experience.
- Demonstrated ability to apply strategic leadership, influence cross-functional stakeholders, and drive organizational alignment.
- Strong commercial acumen with experience identifying growth opportunities and creating stakeholder value.
- Proven ability to build, manage, and strengthen business relationships across diverse stakeholder groups.
- Experience leveraging data, insights, and performance metrics to support business decisions and strategic recommendations.
- Exceptional communication, presentation, and relationship management skills.
- Knowledge of the sports and entertainment industry and related business operations.
- Strong change management, problem-solving, and stakeholder engagement capabilities.
- Proficiency with company-provided hardware and software applications.
- Ability to travel up to 25%, including weekends, as business needs require.
Why This Role?
The NASCAR Truck Series is a critical part of NASCAR's future growth, and this role sits at the center of its continued success. As the strategic business leader for the Series, you'll help shape its long-term direction, strengthen collaboration across the industry, and drive initiatives that create lasting value for stakeholders. Your impact will help ensure the Series remains a thriving, connected, and sustainable platform that supports NASCAR's vision of becoming the world's leading sports and entertainment brand.
Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Explore this opportunity and apply at www.careers.nascar.com.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
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