Manager, Cross-Channel Planning

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Responsibilities

- Be ready to dig into the bevy of quant and qual data available to you — and most importantly, be able to pull out insights that can impact our clients’ goals

- Participate in the integrated planning process both internally and cross-agency

- Support media planners, creative agencies, and all marketing disciplines in understanding of audience definitions, strategies, cultural nuances, and personalization

- Inspire internal teams, clients, and external teams with how media can be used creatively to bring ideas to life

Qualifications

- A proven record of accomplishment of implementing holistic communications planning strategies

- Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy

- Experience with the integration of creative, paid and earned media, CRM, website content and local activations toward a singular strategic communications approach

- Record of accomplishment of successful and productive relationship management with agency partners

- 8+ years of comms planning, brand planning, or account planning experience - Experience developing strategies to reach Multicultural audiences a plus

Knowledge / Expertise:

- Keen understanding of human behavior and a command of the ever-evolving communications ecosystem

- Thorough knowledge of the principles of advertising, marketing, and media. Basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism

- Thorough knowledge of the dynamics of media, how each media element performs alone, how they perform together and how they are constantly changing

- Experience with marketing to multicultural audiences

- Passion for culture, trends, and motivations in consumer behavior

Skills / Abilities:

- Analytical and Intellectually Curious

- Adept at observing patterns, societal shifts, and cultural nuances

- Open and interested in absorbing new information, letting curiosity be a strong motive

- Ability to collaborate across agency teams

- Genuine enthusiasm for marketing communications and for breaking new ground.

- Thorough knowledge of the principles of marketing and advertising, mastery of comms planning resources and tools, and an understanding of media concepts, creative development, measurement, and budget requirements

- Ability to use alternative approaches to solve marketing challenges

- Ability to think in a non-linear fashion

- Verbal and Written Communications Skills

- Ability to write clearly and concisely and present orally in an articulate and confident manner





$50k - $95K

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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