At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. We launched a new ad-supported tier in November 2022 and are building an in-house world-class ad tech ecosyste to offer our members more choices in consuming their content.
Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply engaged audiences. Our Team: The Core Ads Algorithms team is the engine behind the intelligence that powers ad personalization at Netflix. Our mission is to develop innovative, data-driven solutions that deliver highly relevant ad experiences to our members and drive impactful results for advertisers—all while maintaining the exceptional quality and personalization that define the Netflix experience.
Responsibilities:
* Design and implement machine learning–driven bidding algorithms that optimize ad performance against objectives such as Clicks, Conversions, CPA and ROAS. * Build, train, and evaluate bidding algorithms on large-scale production data, ensuring robustness to marketplace dynamics, seasonality, and distribution shifts. * Develop online and offline evaluation frameworks to rigorously measure the impact of bidding algorithms and policy changes. * Inform and influence auction and pricing mechanism design, ensuring alignment between bidding algorithms, marketplace efficiency, and business goals. * Partner closely with the product team to define bidding objectives, constraints, and trade-offs that align with product and revenue goals. * Communicate technical decisions, trade-offs, and experiment results to both technical and non-technical stakeholders, driving understanding and adoption of ML-driven bidding solutions.
Qualifications:
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Netflix is a streaming service that offers a wide variety of TV shows, movies, documentaries, and more. They are known for their original content and their global reach.