FITZCO
Hungry, curious, growing and never satisfied. That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert.
Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, Wellstar, EyeCare Partners, Optum, Southern Company, Synovus, and more.
This position is based in Atlanta. We're in the office Tuesday and Thursday each week.
POSITION SUMMARY
The Associate, Media is an early-career role designed to build foundational expertise across the media discipline. Associates play an active role in developing, executing, and optimizing media campaigns that help clients achieve their business objectives. Working alongside strategists, buyers, analysts, and client teams, this position combines analytical thinking, attention to detail, and a passion for media, culture, and consumer behavior.
Media Associates may specialize in either Media Planning or Media Buying, supporting the team through campaign development, execution, performance monitoring, and ongoing marketplace learning.
WHAT YOU'LL DO
Associate, Media Planning
Support Media Strategy & Planning
Conduct audience, category, competitive, and marketplace research to support planning recommendations.
Help translate business objectives into media strategies and channel recommendations.
Contribute to the creation of flowcharts, budget allocations, media authorizations, and planning documents.
Assist in evaluating media partner proposals and identifying opportunities aligned with campaign goals.
Manage Planning Documentation & Reporting
Maintain planning materials, timelines, and campaign documentation.
Monitor campaign performance and provide insights that inform optimizations and future planning efforts.
Support the preparation of client presentations, reports, and strategic recommendations.
Ensure media plans are accurately communicated to clients, internal teams, and activation partners.
Develop Media Expertise
Stay informed of changes in consumer behavior, media consumption, and industry trends.
Identify emerging channels, platforms, and cultural opportunities relevant to client business objectives.
Share marketplace learnings and best practices with the broader media team.
Associate, Media Buying - Programmatic
Execute & Optimize Programmatic Campaigns
Assist in the setup, trafficking, launch, and management of programmatic campaigns across display, video, CTV, audio, and emerging digital channels.
Support campaign activation within demand-side platforms (DSPs), ensuring campaigns are launched accurately and according to strategy.
Monitor pacing, delivery, performance, and spend, proactively identifying optimization opportunities.
Assist with audience segmentation, targeting implementation, inventory selection, and bid strategy execution.
Collaborate with analytics teams to evaluate performance and translate campaign data into actionable recommendations.
Troubleshoot campaign delivery issues and work with platform partners, publishers, and internal teams to resolve challenges quickly.
Assist with publisher RFPs, campaign documentation, insertion orders, and vendor communications.
Conduct quality assurance reviews to ensure campaigns are properly configured and tracking as intended.
Monitor media expenditures and support budget management, reconciliation, and billing processes.
Maintain campaign records, performance documentation, and activation timelines.
Support the development of campaign recaps and reporting materials that highlight performance against KPIs.
Build knowledge of the programmatic ecosystem, including DSPs, SSPs, data providers, measurement solutions, and emerging advertising technologies.
Stay informed on industry trends related to audience targeting, privacy regulations, identity solutions, attribution, and media measurement.
Contribute new ideas and platform innovations that improve campaign effectiveness and efficiency.
Share marketplace learnings and best practices with internal teams.
WHAT YOU'LL NEED TO SUCCEED
~1 year of internship or other relevant marketing experience
Passion for marketing, culture, and business
High energy, a curiosity for “what’s new” and “what could be”
Strong organizational, time-management skills
Strong attention to detail and comfort working with data
Ability to multi-task, problem-solve, and comfortable asking for help as working independently
Excellent communication skills
MS Office experience required, with emphasis on Excel
Interested? We'd love to hear from you. Please submit your application through the link provided so we can make sure it gets to the right place. We're actively reviewing applications and will be in touch if there is a match. We're unable to accept resumes or applications via email, and we're not partnering with external recruiting agencies on this role at this time.
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
Job details are sourced from the employer's original posting.
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