Influencer Manager

Influencer Manager, Sweden

Location: Copenhagen office or remote in Sweden

Hybrid: Three days a week in the office if Copenhagen based. Fully remote if Sweden based

Language: Native or fluent Swedish and fluent English (required)

Market: Sweden

Exciting news: NewGen is expanding into new markets with existing clients. We're building our first in-market team in the Nordics to cover Norway and Sweden. We're looking for local talent to help us launch it and shape how NewGen works in the region from day one.

About NewGen

Welcome to NewGen. We're a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester and New York. We partner with leading brands to shape culture, tell stories that matter and harness the power of social first creative and creators to drive meaningful impact. As a fast growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity and innovation to deliver work that cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world's biggest brands. Privately owned and built to challenge the big networks and traditional agencies, we move fast, live social and know that fresh ideas can compete with anyone. In fact, we know it's the only way to deliver work consumers care about.

Our work is trusted by some of the world's biggest brands, including Pepsi, Samsung, Amazon, SEGA and CashApp. Just as importantly, we're the agency of choice for leading creators shaping culture today, from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it's no surprise that the world's most ambitious brands do too.

Our Non-Negotiables

• Energy: Get involved, be heard and contribute. This isn't the place for an easy ride. We want people who bring energy and ideas.
• Quality: Quality comes first. If it doesn't feel right, speak up. Everything we create should push boundaries and break new ground.
• Collaboration: We win as a team. No egos, no judgement: just support, collaboration and collective success.
• Creativity: We thrive on fresh thinking. New ideas and bold approaches are what keep us moving forward.
• Partnership: Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive, collaborative experience. This is paramount.

The Role

We're looking for a proactive, socially native Influencer Manager to lead our creator campaigns in Sweden. As one of our first in-market hires, you'll build NewGen's Swedish creator network from the ground up.

You will own day to day influencer strategy, creator sourcing, partnerships and campaign delivery while working closely with account, creative and strategy teams in Copenhagen and the UK. You will manage creator relationships, oversee campaign execution and make sure campaigns deliver culturally relevant content and measurable results.

You are highly organised, culturally plugged in and confident managing both creators and clients. You understand how creator partnerships work commercially and how social first thinking turns into impactful campaigns.

Key Responsibilities

Lead Influencer Campaign Delivery

• Manage influencer campaigns in Sweden from brief through to reporting
• Own creator sourcing, outreach, negotiation and delivery
• Coordinate timelines, approvals and deliverables across campaigns
• Make sure content is delivered on brief and on schedule

Creator Partnerships

• Build NewGen's network of Swedish creators, talent agents and managers
• Identify creators aligned to brand audiences and campaign objectives
• Build long term creator relationships across key platforms
• Lead negotiations, contracting and compliance processes

Campaign Strategy

• Work with strategy and creative teams to shape influencer led ideas for the Swedish market
• Recommend creator mixes, formats and platform approaches
• Make sure campaigns feel culturally relevant and socially native in Sweden
• Support integration between influencer and wider social creative campaigns

Performance Reporting

• Oversee campaign reporting and performance analysis
• Turn campaign performance into actionable insights
• Track benchmarks and identify optimisation opportunities
• Present results and recommendations to internal teams and clients

Operational Excellence

• Maintain campaign trackers, documentation and workflows
• Make sure creator contracts, usage rights and local advertising disclosure rules are followed
• Work closely with finance teams on budgets, invoicing and reconciliation
• Keep campaigns organised, transparent and scalable

Social First Mindset

Being socially native is at the heart of everything we do at NewGen. We're not an advertising agency. We live and breathe culture, constantly plugged into the trends, conversations and creators shaping the world.

You should have a strong understanding of TikTok, Instagram, YouTube, emerging platforms and the Swedish creator scene. You understand how creators build communities and why authenticity matters more than reach alone. You bring an instinct for what resonates online and how brands collaborate with creators in ways that feel natural and culturally relevant.

We'd Love You To Have

• Native or fluent Swedish and fluent English
• 3 to 5 years experience in influencer marketing, creator partnerships or talent management
• An existing network of Swedish creators, talent agents or managers
• Experience managing influencer campaigns end to end
• Strong understanding of creator platforms, culture and trends
• Excellent organisational and project management skills
• Confident communication and stakeholder management
• Experience working in fast paced agency environments
• Comfortable working as part of a team spread across markets