[What the role is]
This is an 11-month contract position as a Senior Executive in the School of InfoComm Technology.
We are looking for a driven and organised CET Outreach & Business Development Senior Executive to support the growth of our Continuing Education and Training (CET) programmes. This role focuses on outreach, lead management, and conversion, as well as cross-selling relevant CET offerings to corporate clients and individuals. The successful candidate will work closely with programme teams and trainers to move prospects from initial engagement through to enrolment, while building longer-term relationships with industry partners.
[What you will be working on]
Your responsibilities will include, but are not limited to, the following:
Outreach & Lead Generation
- Conduct targeted outreach to companies, public agencies, and individuals to promote CET programmes.
- Support marketing and engagement activities (events, briefings, info sessions, industry touchpoints).
- Work with marketing colleagues to support targeted campaigns, including messaging, publicity channels, outreach lists, and follow-up.
- Maintain outreach pipelines and ensure timely follow-ups.
Lead Management & Conversion
- Manage incoming leads across multiple channels (email, events, referrals, enquiries).
- Qualify leads and guide them through the engagement and decision-making process.
- Coordinate with internal stakeholders to respond to client needs and close enrolments.
- Track lead status, conversion rates, and follow-up actions.
Cross-Selling & Account Development
- Identify opportunities to cross-sell or upsell relevant CET courses and programmes based on client needs.
- Support relationship management with existing corporate clients to encourage repeat training engagements.
- Work with programme teams to propose suitable learning pathways and bundled offerings.
Coordination & Reporting
- Liaise with academic, administrative, and marketing teams to ensure smooth client experience.
- Prepare basic reports on outreach activities, pipeline status, and conversion outcomes.
- Support continuous improvement of outreach and engagement processes.
Interested candidates should note that the role involves weekend and evening support, with estimated frequency of twice a month on average.
In addition to the above, other ad hoc duties may also be assigned.
[What we are looking for]
- Experience in outreach, sales support, client management, training administration, or business development, in the area of lifelong learning, workforce development, or continuing education.
- Experience in marketing campaign support or promotional outreach would be an advantage.
- Strong follow-up discipline, organisational skills, and attention to detail.
- Comfortable engaging external stakeholders and handling multiple leads concurrently.
- Able to communicate clearly and professionally with corporate and public-sector clients, as well as individuals.
