Brand Manager

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 14px; font-family: system-ui, -apple-system, BlinkMacSystemFont, ;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 14px; font-family: inherit; vertical-align: baseline; font-weight: 600;">About

the role:

</strong></p><p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 14px; font-family: system-ui, -apple-system, BlinkMacSystemFont, ;">We're looking for a creative and strategic<span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 14px; font-family: inherit; vertical-align: baseline; white-space: pre;"> </span><strong style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 14px; font-family: inherit; vertical-align: baseline; font-weight: 600;">Brand Manager </strong>to champion our brand identity and bring it to life across every touchpoint.

In this role, you'll be at the heart of shaping how the world perceives us - crafting compelling narratives, driving brand consistency, and building meaningful connections with our audience.<span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 14px; font-family: inherit; vertical-align: baseline; white-space: pre;"> </span></p><p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 14px; font-family: system-ui, -apple-system, BlinkMacSystemFont, ;"><br></p><div><strong>What You’ll Do: </strong></div><div><u>Brand & Content Strategy </u></div><div>● Shape our voice and storytelling across social media, campaigns, blogs, emailers, and launch communication </div><div>● Develop creative concepts for product launches, milestone moments, cultural conversations, and community-first campaigns </div><div>● Build narratives that simplify health intelligence into engaging, relatable content </div><div>● Work closely with design and creative teams to ensure consistency across all consumer touchpoints </div><div><u>Product Marketing </u></div><div>● Lead messaging and positioning for new product launches and feature rollouts </div><div>● Translate technical and health-focused features into consumer-friendly narratives </div><div>● Create launch strategies, marketing briefs, GTM narratives, and campaign frameworks </div><div>● Collaborate with product, design, and leadership teams to align communication strategy </div><div><u>Community & Culture </u></div><div>● Build relationships with online communities, creators, and moderators across platforms like Reddit and Instagram </div><div>● Identify emerging conversations, trends, and audience sentiment relevant to us</div><div>● Develop campaigns that encourage participation, feedback, and community-led storytelling </div><div>● Ensure our brand shows up online in a way that feels thoughtful, credible, and human </div><div><u>CRM & Customer Experience</u> </div><div>● Create customer communication journeys across onboarding, referrals, launches, waitlists, and retention </div><div>● Write premium yet human support and lifecycle communication </div><div>● Improve customer education through guides, FAQs, troubleshooting systems, and proactive communication </div><div><u>Partnerships & Collaborations </u></div><div>● Support creator campaigns, retail collaborations, and launch partnerships </div><div>● Work with external partners to ensure brand storytelling remains cohesive across channels and markets </div><div><br></div><div><strong>What We’re Looking For </strong></div><div>●<strong> 3+ years of experience in brand marketing from reputed college</strong> who would have worked on product marketing, social strategy, or content-led consumer brands </div><div>● Strong understanding of <strong>storytelling, internet culture, and consumer psychology</strong> </div><div>● Excellent writing and communication skills </div><div>● Ability to move between strategy and execution comfortably </div><div>● Experience working with creators, communities, and social-first campaigns </div><div>● Strong aesthetic and brand sensibility, especially within premium consumer products </div><div>● Comfortable working in fast-paced startup environments Bonus Points </div><div>● Experience in consumer tech, wellness, wearables, or lifestyle brands </div><div>● Familiarity with Reddit/community-led growth </div><div>● Experience working on product launches and GTM campaigns </div><div>● Strong instinct for culture, trends, and social storytelling formats </div><div><br></div><div><strong>Why Join Us </strong></div><div>● You’ll help shape how an emerging health technology brand is experienced globally - not just through marketing, but through culture, storytelling, and community. </div><div>● This role is ideal for someone who wants to build modern consumer brands that people genuinely connect with.</div>