Manager/Senior Manager - Product Marketing

<div><strong>Your Will Be’s:</strong></div><div><br>We’re looking for a Product Marketeer who’s equal parts storyteller, strategist, and cultural observer.</div><div>At Noise, products aren’t just built — they’re designed to be felt. You’ll shape how people see, understand, and connect with our products — from first glance to lasting impression.</div><div>If you live at the intersection of strategy, storytelling, and aesthetics, this role is made for you.</div><div><br></div><div><strong>Build the Product Story</strong></div><ul><li>Define the why, who, and how behind every product — turning insight into emotion and features into meaning.</li><li>Craft a sharp, differentiated positioning that fits both the product and the cultural moment.</li><li>Collaborate with creative teams to translate stories into visually consistent brand worlds — across launch films, packaging, app interfaces, and campaign visuals.<strong><br></strong></li></ul><div><strong>Anticipate What’s Next</strong></div><ul><li>Track consumer behaviour, lifestyle trends, design shifts, and tech innovations to identify emerging opportunities.</li><li>Feed these insights back into product and design teams — influencing what we create next.</li><li>Maintain a trend radar across fitness, fashion, wearables, and digital culture — ensuring Noise stays ahead of the curve.</li></ul><div><strong>Extend Product Life & Loyalty</strong></div><ul><li>Build long-tail marketing strategies that sustain relevance beyond the launch window.</li><li>Drive CRM, content, and community programs that deepen engagement and advocacy.</li><li>Use user-generated content, reviews, and data to evolve product narratives visually and tonally over time.</li></ul><div><strong> Lead the End-to-End GTM</strong></div><ul><li>Own 360° GTM planning — from intrigue and pre-booking to launch, retention, and reactivation.</li><li>Ensure every touchpoint (online/offline) reflects a unified product narrative and visual identity.</li><li>Partner with cross-functional teams — product, growth, creative, influencer, and retail — to deliver seamless launches.</li></ul><div><br></div><div><strong> Measure & Optimize</strong><strong>           <br></strong></div><ul><li>Define success metrics across awareness, engagement, conversion, and retention.</li><li>Analyze campaign performance and consumer sentiment to refine future GTMs.</li><li>Blend intuition with insight — balancing creative instinct with measurable impact.</li></ul><div><br></div><div><strong>The Ideal Noisemaker:</strong></div><ul><li>5–8 years in Product Marketing, Brand Strategy, or Category Marketing roles.</li><li>Prior experience in consumer tech, lifestyle, fashion, or premium D2C environments.</li><li>Proven success in product positioning, GTM ownership, and lifecycle marketing.</li><li>Storytelling: Ability to turn complex product truths into clear, emotionally compelling narratives.</li><li>Visual Sense: Strong eye for design, composition, and aesthetics; understands how a product should look, feel, and live across platforms.</li><li>Cultural & Consumer Insight: Deep understanding of emerging consumer behavior, category shifts, and trend mapping.</li><li>Strategic Execution: Ability to plan and lead end-to-end campaigns with precision and creative consistency.</li><li>Cross-Functional Collaboration: Excellent communicator who can align creative, product, and business teams around one shared vision.</li></ul><div><br></div><div><strong>Nice to have</strong></div><ul><li> Background or strong interest in design, photography, or creative direction.</li><li> Experience working closely with visual design</li><li> Familiarity with tools like Figma, Notion, or campaign visualization workflows.</li></ul><div><br></div><div><br></div>