Social Media Manager

Division: Memphis Flyer / Memphis Magazine

Reports To: Publisher

About Noisy Creek

Noisy Creek launched in mid-2024 with an innovative model to invigorate local media across the United States for our democracy, civic engagement, and thriving local communities. It currently operates The Stranger, the Portland Mercury, the Chicago Reader, Memphis Flyer, Memphis Magazine, EverOut.com, Noisy Creek Podcasts, Noisy Creek Productions, and Bold Type Tickets.

Role Overview

The Memphis Flyer and Memphis Magazine are seeking a creative and strategic Social Media Manager to grow and engage our audience across multiple platforms. This role emphasizes developing and executing social media strategies, reporting on performance, and ensuring our voice resonates with Memphis’s culture. The manager will also oversee content creation, including some video production, but the primary focus will be on building strategy, engagement, and reporting. This position works closely with both the editorial and sales teams to align audience development with journalistic and revenue goals.

Key Responsibilities

• Develop and execute social media strategies that increase reach, engagement, and loyalty across platforms (Instagram, TikTok, YouTube, Facebook, etc.).
• Make the call on which platforms, formats, and initiatives to prioritize, launch, or drop, based on performance data and organizational goals.
• Monitor audience insights, analytics, and trends to inform strategy and adapt approaches.
• Collaborate with editorial teams to package reporting into platform-optimized posts, headlines, and visuals.
• Partner with the sales team to support branded content initiatives while maintaining editorial integrity.
• Shoot, edit, and publish video content as part of broader social strategy, with an emphasis on short-form storytelling.
• Track, analyze, and report on performance metrics to inform internal teams and guide content decisions.
• Engage directly with audiences through comments, shares, and conversation, maintaining the Flyer’s humor and cultural sensibility.
• Ensure consistency in tone, style, and messaging across all social media channels.