As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Purpose of the role:
Reporting to Customer Segment Management head under Consumer Financial Services Division, the role helps manage customer proposition development of Personal Banking and Premier Banking. The incumbent will conduct target customer and market studies, and develop best-in-class propositions that cater to different segment needs and that meet the Bank’s strategic directives. He/she will also design marketing campaigns that can help grow target customer and revenue growth. The person is responsible for meeting customer and revenue targets under the annual operating plan. Most imperatively, all programs should comply with Group and regulatory requirements, ensuring satisfactory audit results.
What you will be doing:
Drive affluent segment (Premier Banking and Premier Private Client) growth through differentiated customer propositions and data-led marketing strategies.
Who are we looking for:
Bachelor's degree in business administration, Management, Marketing, banking or finance related field.
5-10 years’ experience in customer segment management, (affluent is preferred) Marketing, Digital, Consumer Products, etc.
Deep understanding of customer experience principles, customer journey mapping, and customer-centric design thinking methodologies.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders to champion customer-centric initiatives.
Passion for delivering exceptional customer experiences and a customer-first mindset.
Knowledge of regulatory compliance requirements in the banking industry is highly desirable.
#LI-SL1
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
Job details are sourced from the employer's original posting.
Open job postingAbout the company
OCBC is a Singaporean bank dedicated to enabling individuals and businesses to achieve their aspirations. They provide support, services, solutions, and career paths to meet individual needs.