WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager.
Customer Segment Proposition Specialist
Why Join
Imagine being part of a team that shapes the future of banking by understanding the needs of our customers. As a Customer Segment Proposition Specialist at OCBC, you'll play a key role in developing innovative solutions that meet the evolving needs of our customers. You'll have the opportunity to work with cross-functional teams to design and deliver customer-centric propositions that drive business growth.
How you succeed
To succeed in this role, you'll need to have a deep understanding of our customers' needs and preferences. You'll work closely with stakeholders to gather insights, identify opportunities, and develop targeted propositions that meet the needs of specific customer segments. You'll need to be able to balance business objectives with customer needs, and collaborate with teams to bring propositions to life.
What you do
- Conduct market research and analysis to identify customer needs and trends
- Develop customer segment propositions that meet business objectives and customer needs
- Collaborate with cross-functional teams to design and deliver propositions
- Work with stakeholders to gather insights and feedback on propositions
- Analyse data to measure the effectiveness of propositions and identify areas for improvement
Who you are
- A degree in Marketing, Business, or a related field
- At least 10 years of experience in marketing, product development, or a related field
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to think creatively and develop innovative solutions
- Strong understanding of customer needs and preferences
Who we are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.
What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.