Job Description:
As a Digital Marketing Executive, you’ll join our Client Marketing Team, based in our office in Chiswick, London. This is a client-facing role involving the day-to-day management of a portfolio of clients, as well as planning, creating and delivering effective B2C and/or B2B marketing activity across multiple digital channels.
You’ll work closely with clients to understand their objectives, develop engaging content and deliver marketing activities that support their business goals.
This is a full-time, hybrid position requiring office attendance three days per week.
Responsibilities:
- Manage a portfolio of 6+ clients, maintaining strong relationships and ensuring timely delivery of marketing activities.
- Plan and execute multi-channel marketing campaigns across organic and paid social media, blogs and email marketing.
- Create engaging social media content tailored to different audiences, platforms and client objectives.
- Research, write and optimise blog content, incorporating keyword research and SEO best practices.
- Develop and deliver email marketing campaigns to support customer engagement, retention and business growth.
- Create and maintain client content calendars aligned with campaign priorities, seasonal opportunities and marketing objectives.
- Review and proofread content to ensure accuracy, consistency and quality.
- Schedule and publish content using relevant marketing and content management platforms.
- Liaise with clients to gather briefs, develop campaign ideas and manage day-to-day communications.
- Coordinate with external suppliers and creative partners to support campaign delivery.
- Prepare client performance reports using Google Analytics, Google Ads, WooCommerce and other reporting tools.
- Monitor paid advertising campaigns and budgets, identifying and reporting on performance and expenditure.
- Manage multiple projects, priorities and deadlines while maintaining accurate records.
- Collaborate with the wider Client Marketing Team, contributing ideas and supporting continuous improvement.
Minimum Requirements:
- At least 3 years of professional experience in digital marketing, preferably in a high-volume, client-facing environment.
- Demonstrated experience managing multiple clients, campaigns or projects simultaneously.
- Hands-on experience planning, creating and delivering B2C and/or B2B digital marketing campaigns.
- Practical experience across organic social media, paid social advertising, blog content and email marketing.
- Experience using digital marketing and content management platforms, such as Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, WooCommerce, Google Business Profile or similar tools.
- Experience creating, managing and reporting on paid advertising campaigns.
- Strong written communication and content creation skills, with excellent attention to detail.
- Excellent organisational and time management skills, with the ability to manage competing priorities and deadlines.
- Strong interpersonal and communication skills, with the ability to build effective relationships with clients and colleagues.
Desired experience:
- Previous experience in a marketing agency or managing marketing activity on behalf of multiple clients.
- Experience working within the healthcare, optical or eyewear sectors.
- Relevant digital marketing qualifications or platform certifications.
- Experience using Google Analytics, Google Ads and other marketing reporting tools.
- Familiarity with SEO principles and content optimisation techniques.
- Experience using platforms such as Rella, WooCommerce or similar marketing and content management tools.
