Senior Growth Marketing Associate (B2B, Outbound, Events & Partnerships)
We’re hiring a Senior Growth Marketing Associate to run end-to-end B2B growth programs that create pipeline at scale. You’ll own the full campaign engine across channels—outbound (email + LinkedIn), events, partnerships/communities, referral programs, and lifecycle follow-ups—then iterate weekly based on what’s converting into meetings and opportunities.
This is a hands-on operator role for someone who can take a motion from idea → launch → performance → iteration, without needing a big team around them.
What You’ll Own
1) Full-Funnel B2B Campaign Engine
- Plan and run ongoing campaigns across:
- cold outbound programs (persona × seniority)
- warm outreach to prior-engaged accounts and “not now” outcomes
- “send more info” motions with structured follow-through
- follow-ups for declined/cancelled/no-show/reschedule cohorts
- referral outreach and referral conversion loops
- Own sequencing strategy: follow-up structure, testing plan, and iteration
- Maintain the campaign calendar and keep programs shipping weekly (not occasional bursts)
2) Outbound Messaging Systems
- Build scalable messaging libraries:
- cold email sets (by persona and seniority)
- LinkedIn outbound messaging (cold + warm)
- follow-up templates that consistently convert “send info” into meetings
- Work closely with SDRs to ensure messaging is:
- easy to execute
- consistent across reps
- updated based on real objections and call learnings
3) Partnerships & Community Growth
- Build and manage partnerships with:
- operator communities (RevOps, sales enablement, CS, GTM)
- curated groups (Slack/Discord), associations, and ecosystem partners
- newsletters, podcasts, and community-led programs
- Create repeatable co-marketing motions:
- co-hosted sessions
- newsletter swaps
- partner spotlights and content collaborations
- referral-driven collaborations
- Run a partner pipeline: outreach → pitch → collaboration → tracking → repeat
4) Events Program Ownership
- Own event-driven pipeline programs across formats:
- conferences/summits (pre-booking + onsite meetings + post-event follow-up)
- curated dinners/meetups
- invite-only roundtables
- webinars/workshops
- Build repeatable event playbooks:
- event selection criteria (audience fit + pipeline intent)
- speaker/attendee list mining and outreach
- registration + booking funnels (landing page basics, scheduling flow)
- multi-touch pre and post follow-ups across channels
5) Influencer / Creator Partnerships (Selective, High Quality)
- Identify operator creators and micro-influencers in our target audience
- Run credible collaborations:
- co-created content
- podcast/webinar participation
- creator-led workshops or roundtables
- Optimize for pipeline outcomes (not vanity metrics)
6) Performance, Tracking & Growth Insights
- Track performance end-to-end:
- replies, meetings booked, show rates, and pipeline attribution by source
- conversion rates for each motion (cold vs warm vs events vs partners vs referrals)
- Publish a weekly growth update:
- what shipped
- what performed
- what we’re doubling down on
- what needs a rewrite or a new offer
- Turn learnings into next week’s plan—fast
Success Looks Like
- A predictable engine that creates qualified meetings every month from:
- outbound programs
- events
- partnerships/communities
- referrals
- Strong conversion improvements over time (reply → meeting → attended)
- A repeatable events and partnerships playbook that compounds (not one-off spikes)
- Messaging that consistently works across personas and seniority levels
- Clear tracking that drives decisions, not just reporting
Requirements
- 2+ years in B2B growth marketing / demand gen / lifecycle / outbound programs (startup experience preferred)
- Proven ability to run campaigns end-to-end and iterate based on results
- Strong writing and messaging skills for B2B audiences (operators + leadership)
- Operationally strong: you can manage calendars, timelines, stakeholders, and follow-ups
- Data-literate: you can diagnose what’s working and take action quickly
Nice to Have
- Experience running events (webinars, dinners, conferences) and post-event conversion programs
- Experience with partnerships/community-led growth in B2B
- Familiarity with outbound tooling (CRM, sequencing tools, list tools) even if Ops owns setup
- Experience collaborating closely with SDR teams and translating feedback into campaigns
Working Style
- High ownership: you don’t wait for perfect inputs
- Fast shipping: weekly iteration beats quarterly “big launches”
- Practical taste: right audience + right offer > bigger list
- Outcome-driven: meetings and pipeline matter more than vanity metrics
