Director Integrated Media Planning

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Director, Integrated Media Planning role is one of the most exciting and challenging opportunities within our organization, offering the chance to shape integrated media strategies in the automotive category, an industry that requires a thoughtful balance of brand-building and performance marketing to drive business results.

Based on site at the client in Franklin, TN, this highly visible role serves as a strategic partner to the client, leading day-to-day business needs while collaborating closely with broader integrated OMD teams, creative agencies, and media owners to deliver integrated, impactful solutions.

As OMD's voice with the client, the Director develops a deep understanding of the client's business, objectives, and challenges while serving as a trusted advisor and advocate for OMD's strategic approach. The ideal candidate is both a strong leader and a hands-on contributor. This role requires a balance of strategic leadership, operational excellence, and executional support.

The Director acts as a driving force behind the team's success, ensuring the vision of both the agency and client comes to life through innovative work, thought leadership, and breakthrough ideas. They have a strong appetite for emerging technologies, evolving media channels, and cultural trends, along with a deep appreciation for the passion consumers have for automotive brands.

This leader orchestrates a strategic mix of solutions across social media, content partnerships, data and audience strategies, mobile opportunities, and other evolving digital channels, continuously identifying new ways to drive growth, engagement, and business impact as the media landscape evolves

The Director is key to helping OMD stay ahead of clients and lead the competition.

• Collaborative Partnership – embraces and drives the oneOMD approach by building partnerships with others on behalf of our clients.
• Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
• Hunger for Innovation – our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
• Relationship Building – practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
• Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Qualifications

• Graduate of a four-year college or university
• 10+ years of integrated media planning experience
• Track record of handling big client ambitions, automotive a plus
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

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Tennessee: $170,000

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