Manager, Digital Activatoin

Manager, Digital Investment

As a Manager in Digital Investment, this person will serve as a trusted advisor to the client's counterparts as well as internal team members. They are responsible for managing partner relationships, overseeing campaigns, and sharing performance insights. Additionally, this person will guide the teams through negotiation, activation, and execution on the client's business. This involves having the expertise in all areas of digital media activation principles and applying them across all National and Shopper media initiatives. Managing the overall budgetary process within the authorizations is an integral part of the position.

Responsibilities

• Translate brand briefs into innovative, effective, and actionable tactical plans - Work in partnership with the client's and planning team to provide insight into investment activation opportunities based on the client's goals, objectives, insights, and strategy
• Lead key vendor relationships throughout the course of the campaign and pass along optimization notes from vendors to Attention team to drive campaign efficiencies and effectiveness
• Work alongside Marketing Science to manage brand research studies, determine KPI considerations and report key findings
• Participate and drive weekly status meeting with Attention, Marketing Science and Retail partners to ensure live campaigns are performing and pacing up to brand standards
• Build stories through data by working with digital investment teams to present quarterly campaign performance reviews
• Work in large data sets and communicate with the Attention team the findings, write insights based on the findings, and work with the OMD Investment team to build a knowledgeable story from the data
• Manage and train junior staff members and ensure best practices are being adhered to maximize investments
• Digital planning, campaign performance, trafficking, billing, and other day-to-day tasks
• Train incoming staff about all three digital channels as well as teaching the intricacies of the landscape
• Oversee the overall budgetary process to ensure timely invoice clearance working with OMD Finance, GP, and media partners​

Qualifications

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
• 3+ years of digital media buying, negotiation and implementation experience in an agency environment is required
• Aptitude for mathematical concepts and an understanding of the digital marketplace
• Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
• Able to understand application of, use of industry tools such as (DDS/Prisma, ComsCore, Nielsen, AdViews, eMarketer, etc.)
• Excellent presentation, verbal, and written skills

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OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.