Programmatic - Analyst

Overview

Programmatic – Analyst

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

 As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

 With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

 At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let’s build what’s next.

Role Overview:

This exciting role of an Analyst - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team.

Responsibilities

Roles & Responsibilities:

• Managing campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Deliver actionable audience and optimization-based insights at agreed-upon cadence.
• Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
• Understand performance objectives and KPIs to develop successful optimization recommendations
• Proactively learn advanced trading and optimization techniques across all preferred platforms
• Strictly adhere to agreed quality and delivery timelines.
• May guide junior teammates on campaign setup or troubleshooting when required

Qualifications

Required Qualifications

• A full-time graduate degree
• 3-6 yrs. of experience in managing programmatic campaigns on at least one major DSP (e.g. Amazon DSP, DV360, Yahoo DSP or TTD)
• Hands-on experience using DSPs to build and optimize campaigns across various inventory.
• Strong analytical skills with proficiency in Excel (pivot tables/advanced formulas) and ability to interpret campaign performance data.
• Experience in pacing management, optimization techniques, and troubleshooting delivery or quality issues.
• Strong attention to detail with consistent adherence to timelines, quality standards, and structured workflows.
• Good communication skills to articulate campaign findings or recommendations with clarity.
• Working knowledge of digital marketing landscape: display, video, social and analytics

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts