Marketing Manager (Onsite-Scottsdale)

We’re seeking an experienced Marketing Manager who combines broad, cross-channel marketing experience with strong hands-on execution expertise. This role will help develop and execute end-to-end marketing programs for key partners and customer audiences, with a particular focus on creating relevant, personalized experiences throughout the customer journey. You’ll develop campaigns, build nurture and lifecycle journeys, define customer segments, create compelling content and offers, and use performance insights to continually improve results.

Responsibilities:

•      Develop and execute email and SMS marketing programs, including promotional campaigns nurture series, onboarding communications, triggered campaigns and other lifecycle initiatives

•      Map customer journeys and identify opportunities to engage prospects and customers at key moments throughout the funnel and lifecycle

• Develop audience segments using customer attributes, engagement, behaviors and lifecycle stages to deliver relevant communications

• Create personalization strategies that tailor messaging, content and offers to different audiences

• Manage campaign calendars and deployment schedules across marketing channels

•      Plan and execute integrated marketing campaigns across email, SMS, direct mail, landing pages, social media and other customer touchpoints from concept through launch, coordinating timelines, deliverables, approvals and dependencies to ensure work is completed accurately and on time

•      Translate business and partner objectives into actionable marketing strategies, campaign concepts, messaging and deliverables

• Develop and manage promotional offers, including offer positioning, customer communications and coordination of offer fulfillment and redemption
• Write compelling, on-brand copy for email campaigns, nurture series, landing pages, direct mail, video, SMS, social media, FAQs, sales materials and other marketing communications
• Create campaign briefs and provide clear direction to creative partners
• Handle simple content and design needs when appropriate and collaborate with designers on more complex creative
• Adapt messaging for different customer segments and channels
• Build productive relationships with external partners and participate confidently in partner meetings, presentations and in-person discussions
• Work closely with internal teams including Creative, Product, Analytics, Project Management and Legal Teams to deliver cohesive, effective campaigns
• Collaborate partners to develop and execute offers, campaigns and nurture series
• Develop and refine value propositions and messaging for brands, products, offers and audiences
• Contribute to strategy sessions, brainstorms, campaign reviews and partner presentations
• Develop and execute A/B tests across subject lines, messaging, creative, calls-to-action, audience segments, offers, timing and other campaign variables
• Monitor and report on email and overall campaign performance using relevant KPIs

• Analyze tests and campaigns and recommend actionable optimizations

•      Clearly communicate campaign results, learnings and recommendations to internal stakeholders and partners 

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline
• 5+ years of relevant marketing experience with hands-on ownership of customer-facing campaigns
• Strong experience developing and executing email marketing campaigns and automated customer journeys, from strategy and segmentation through content development launch and reporting  
• Experience with customer segmentation, personalization and behavior-based
• Experience mapping customer journeys and developing nurture, engagement or lifecycle campaigns
• Experience working across multiple marketing channels, with an understanding of how email, SMS, web, social, paid media and other touchpoints work together
• Excellent copywriting and verbal communication skills, with the ability to adapt messaging across channels and audiences
• Experience developing and evaluating marketing offers and promotions
• Experience developing A/B tests and analyzing campaign performance to identify best practices and opportunities
• Strong organizational and project management skills with the ability to manage multiple campaigns, deadlines and stakeholders simultaneously
• Strong attention to detail and a demonstrated ability to take ownership and deliver high-quality work on time
• Comfortable collaborating directly with external partners as well as cross-functional internal teams
• Must successfully complete and clear the company’s comprehensive background screening process as a condition of employment

Preferred:

• Experience with subscription, membership, loyalty or retention marketing
• Experience with marketing automation tools and CRM platforms (i.e., Salesforce Marketing Cloud, HubSpot, Marketo)
• Familiarity with design tools (i.e., Figma, Canva)
• Familiarity with web analytics and campaign reporting tools
• Working knowledge of social media, paid media and digital marketing fundamentals

What we offer:
•    Exclusive Team Member Travel Discounts
•    Affordable Medical Insurance
•    100% Employer Paid Dental and Vision Insurance
•    HSA with Company Contribution
•    401(k)
•    Basic and Voluntary Life & AD&D
•    Pet Benefits
•    Free Parking
•    Amazing Culture!
Office Highlights – Scottsdale, AZ
•    Modern office design  
•    A fully equipped gym is available to all employees
•    Basketball Court – Perfect way to take a break and recharge during the day!
Physical Requirements:
•    Prolonged periods of sitting at a desk and working on a computer, typically in a cubicle environment (constant noise, fluorescent overhead lighting)
*ONE* is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.