Offline Lead

Responsibilities:

• Own Open’s offline growth across Los Angeles, NYC, London, Miami, and new markets, creating unforgettable experiences while building playbooks that make them scalable
  
• Act as a tastemaker for Open, bringing a sharp point of view on culture, brands, talent, hospitality, wellness, and where we should show up next
• Own the partnership pipeline end to end, from prospecting and pitching through negotiation, contracting, activation, and renewal
• Build and maintain Open’s ecosystem of brand, creator, community, venue, hospitality, and cultural partners, turning high-fit relationships into meaningful collaborations and long-term growth opportunities
• Create and produce community classes, pop-ups, takeovers, off-site experiences, and brand activations that feel distinctly Open
  
• Be Open’s eyes and ears on the ground, staying close to what is happening locally and turning cultural and community insights into programming, partnerships, and new opportunities
• Develop grassroots growth programs across street teams, sampling, flyering, ambassadors, and other creative ways to drive awareness, visits, and membership
• Own activation execution across production, vendors, staffing, budgets, and guest experience, with a clear path from first interaction to Open membership
• Use performance data and market learnings to improve execution, identify what scales, and shape future programming

What drives success for this role:

• 3+ years in events, experiential or field marketing, or community building: ideally in wellness, hospitality, retail, or lifestyle

• Design playbooks, media packages, target audience plans, and local adaptation tactics

• A track record of producing in-person experiences, on time and on budget

• Strong local network across LA’s wellness, creative, and business communities

• Calm, resourceful, and hands-on happy to plan the strategy and haul the speakers

• Highly organized, with a strong eye for detail and for the guest experience

• Clear sense how Open should look, sound, and feel in person

• Genuine interest in mindfulness, music, movement and shared experiences

• Establish replicable systems for planning and operating events at scale 

• Turn partnerships into clear internal narratives: develop the pitch, rationale, opportunity, scope, and why it matters so leadership and cross-functional teams can quickly understand and buy into the idea. Madewell uses a version of this in its partnerships role.

What we offer:

• Healthcare (health, dental, vision)

• Flexible PTO

• Access to all Open classes (in person & virtually)

• Autonomy, Ownership, Equity