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General Description:
The Web Specialist of Patient Acquisition Strategy is a hands-on technical expert responsible for developing, maintaining, and optimizing OU Health’s web and marketing technology infrastructure. This role supports the Mgr Patient Acquisition & Consumer Engagement in building a seamless digital ecosystem that powers patient acquisition, engagement, and conversion.
As part of the insourced web team, the Strategist will serve as OU Health’s primary developer and martech integrator, ensuring all systems—from CMS to CRM—work together to support measurable digital growth.
Essential Responsibilities:
Responsibilities listed in this section are core to the position. Inability to perform these responsibilities, with or without an accommodation, may result in disqualification from the position.
Build, manage, and optimize the OUHealth.com CMS (AEM, Drupal, Sitecore, or equivalent), including templates, components, and integrations.
Configure and maintain integrations between web platforms, Salesforce, and marketing automation systems.
Develop and manage data connections for analytics, conversion tracking, and performance dashboards.
Support SEO, GEO and schema optimization, site speed improvements, and accessibility compliance.
Troubleshoot and resolve technical issues across the web ecosystem.
Implement A/B testing and personalization features to enhance digital performance.
Collaborate with content and UX teams to translate marketing goals into functional web solutions.
Manage technical documentation, release notes, and version control for all web and martech assets.
Stay current on emerging tools and trends in healthcare martech and digital experience platforms.
General Responsibilities:
Performs other duties as assigned.
Minimum Qualifications for Level I:
Education Requirements: Bachelor’s Degree required.
Experience Requirements: No experience required.
License/Certification/Registration Requirements: None required.
Minimum Qualifications for Level II:
Education: Bachelor’s Degree required
Experience: At least 3 years of experience managing websites or martech integrations in a complex organization required.
License/Certification/Registration Requirements: None required.
Minimum Qualifications for Level III:
Education Requirements: Bachelor’s Degree required.
Experience Requirements: At least 5 years of experience in web development and martech integration required. Minimum of 3 years of experience in a complex organization, preferably in healthcare or a comparable regulated industry required. Demonstrated experience independently architecting enterprise CMS solutions and leading complex martech integrations required.
License/Certification/Registration Requirements: None required.
Knowledge, Skills and Abilities:
Advanced proficiency in front-end and back-end web development (HTML, CSS, JavaScript, PHP, SQL).
Experience with CMS configuration and deployment (Drupal, AEM, or similar).
Familiarity with Salesforce Marketing Cloud, CRM integration, and marketing automation APIs.
Experience with website personalization.
Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking tools.
Advanced analytical mindset with ability to translate data into actionable insights.
Collaborative team orientation and problem-solving skills in a fast-paced environment.
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