The Associate Marketing Specialist will work with marketing team members and managers to implement digital strategies that increase brand awareness, promote products, services and events, drive prospects to conversion, and nurture relationships using marketing automation software and other digital technologies. You will help to translate the company’s business objectives into successful online campaigns using technologies, tools and techniques including print and digital marketing, email and drip campaigns, sales collateral, and more.
What you’ll do here:
- Collaborate with cross-functional teams to translate business objectives and customer needs into comprehensive digital campaigns
- Process marketing requests by marketing product owners to build campaigns, landing pages, segments, curate content and special promotions in marketing automation
- Identify opportunities for improving drip and nurture campaigns and implement and monitor them.
- Work with the marketing product owners to raise the visibility of meaningful content via the right digital channels so that it can be more easily found and consumed by target audiences
- Liaise with counterparts across departments in order to learn about, share, and implement company policy, new initiatives, and best practices in marketing
Required Skills
- Knowledge of content marketing, email marketing, marketing automation, Google AdWords/PPC advertising and social media
- Proven success with executing effective marketing campaigns
- Familiarity with CRM systems and marketing automation software like Eloqua, OCM, Constant Contact
- An understanding of coding, HTML helpful
- Microsoft Office Suite proficiency
- Ability to thrive in a team environment while managing several projects simultaneously with strong time management and prioritization skills
- Strong verbal communication skills for articulating ideas to colleagues
- Attention to detail and accuracy and stay on deadline
- The ability to work independently and flexibly
Required Experience
- Bachelor’s degree in Marketing, Communications, Graphic/Web Design or other related field
- 1+ years relevant marketing experience
To apply, go to http://www.osvjobs.com
