A highly motivated individual to help drive our objectives to increase sales, personalization and relevancy to each customer, leveraging multiple, largely digital and print campaigns. The Marketing Specialist will scale our capability to analytically draw upon customer information and provide the right message to the right person at the right time in the sales funnel. This position will be responsible for working directly with the Sales, Customer Satisfaction and Marketing managers to identify promotions, messaging and campaigns for the Offertory product lines.
- Maintains collaborative ownership of the offertory product lines with Customer Satisfaction and Sales Managers
- Implements multi-channel campaigns that enable streamlining data, enabling continuous engagement with personalized marketing
- Design and builds campaigns in marketing automation using interactive strategies and rules
- Design and configure related offers, channel, strategy, events, segments, campaigns
- Analyzes KPIs and seizes opportunities to optimize campaign performance
- Trains business partners on usage of promotional capabilities and processes
- Maintains and updates sales collateral
- Performs other duties as assigned
Required Experience
- Exceptional verbal/written communication, listening skills with attention to detail
- Experience with composing and writing marketing material and creating messages for multiple platforms is preferred
- Proven ability to promote products and services within specialized area
- Experience in marketing automation concepts, and systems preferred
- Basic HTML knowledge a plus
- Ability to make insightful decisions based on data and/or analytics
- Demonstrated ability to prioritize multiple tasks and work multiple projects concurrently with a sense of urgency to meet deadlines
- Experience establishing and maintaining business process documentation and training materials
- Team player - great at collaborating with inter-disciplinary teams including marketing, sales, customer support, information technology and business executive
To apply, go to http://www.osvjobs.com
