OOH Associate Director

Position Overview

The Associate Director, OOH is responsible for leading a portfolio of client accounts, guiding strategic media planning and investment decisions, and managing high-performing teams. This role serves as a senior client partner and strategic advisor, ensuring the successful development, execution, and optimization of Out-of-Home advertising campaigns while driving client growth, operational excellence, and team development.

The ideal candidate is an experienced media professional with strong leadership skills, deep OOH expertise, and a proven ability to manage complex client relationships and business objectives.

Key Responsibilities

• Lead the development and execution of strategic OOH media plans that align with client business objectives.

• Serve as a senior point of contact for clients, agency partners, and media vendors, fostering strong and productive relationships.

• Oversee campaign planning, implementation, optimization, and post-campaign analysis across a portfolio of accounts.

• Provide leadership, coaching, and performance management for Managers, Associates/Account Executives, and other team members.

• Ensure team adherence to planning processes, operational workflows, and client deliverables while maintaining high standards of quality and accountability.

• Identify opportunities to grow existing client business and support new business development efforts.

• Present strategic recommendations, marketplace insights, industry trends, and performance results to clients and senior stakeholders.

• Drive process improvements and operational efficiencies that enhance team effectiveness and client service.

• Monitor industry developments, emerging media opportunities, and evolving consumer trends to inform client strategies.

• Partner with agency leadership on strategic initiatives, cross-functional projects, and organizational growth opportunities.

Qualifications Required

• Bachelor’s degree or equivalent professional experience.

• 7–10 years of experience in media planning, buying, account management, or related fields, preferably within OOH or a media agency environment.

• Demonstrated success managing client relationships and leading large-scale media programs.

• Proven experience developing and managing high-performing teams.

• Strong strategic thinking, analytical, and problem-solving skills.

• Excellent written, verbal, and presentation skills.

• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred

• Deep understanding of OOH media planning, buying, measurement, and marketplace dynamics.

• Experience managing significant client budgets and driving account growth.

• Experience leading cross-functional teams and agency initiatives.

• Familiarity with industry measurement, research, and planning tools.

Core Competencies

• Client Leadership

• Strategic Planning

• Team Development & Coaching

• Business Growth

• Media Expertise

• Executive Communication

• Operational Excellence

• Relationship Management

This role offers the opportunity to shape client strategy, develop future leaders, and play a critical role in driving growth and innovation across a dynamic Out-of-Home media business.