Job Description
Admissions & Recruitment Officer
Location: Vientiane Reports to: Admissions & Marketing Manager Employment Type: Full-Time
Position Overview
To convert prospective students and parents into enrolled SHV students through professional counselling, timely follow-up, and clear explanation of SHV programmes and pathway options.
Key Responsibilities
Enquiry Handling
- Respond promptly to all enquiries (phone, email, social media, walk-ins)
- Explain programmes clearly to students and parents
- Conduct initial consultations with prospective students and parents
- Follow up with potential students
- Track enquiry status within CRM or admissions database
Application Processing
- Guide applicants through the application process
- Review submitted documentation for completeness
- Prepare offer letters
- Coordinate with Academic team for eligibility
Enrolment Support
- Assist students with enrolment procedures
- Address parent concerns and questions
- Track tuition payment coordination
- Maintain updated student database
- Coordinate enrolment documentation and fee payment process
- Ensure smooth onboarding into academic programme
Records & Compliance
- Record and update all enquiries in the CRM / tracking system.
- Track lead source, campaign source, and pipeline stage.
- Maintain accurate student files (digital and physical)
- Flag uncontacted or overdue follow-ups to line manager.
- Support application document checklist tracking.
- Maintain clean data and remove duplicate records.
- Coordinate reporting for marketing ROI and admissions conversion analysis.
- Ensure confidentiality of applicant information
- Prepare admissions reports as requested
- Support audit or partner documentation requirements
Key Performance Indicators (KPIs)
- Number of enquiries handled
- Response time to enquiries
- Consultation bookings
- Follow-up completion rate
- CRM data accuracy
- Lead-to-application conversion rate
- Application-to-enrolment conversion rate
- Accuracy and completeness of admissions documentation
- Timeliness of processing applications
Requirements
- Diploma or Bachelor’s degree in Business Administration, IT, Marketing, or related field.
- 1–3+ years in admin, data entry, sales support, call centre, or CRM support roles.
- Experience in the education sector is preferred.
- Strong attention to detail and comfort with spreadsheets/system data.
- Good communication skills in Lao and basic English.
- Reliable, organised, and disciplined.
- Strong interpersonal skills and confidence speaking with parents/students.
- Organised and detail-oriented
- Comfortable using Microsoft Office, messaging tools, and CRM systems.
Skills & Competencies
- Sales and consultation skills
- Communication and persuasion
- Customer service mindset
- Teamwork and professionalism
- Data accuracy and administration (CRM)
- Reporting and tracking
- Follow-up monitoring
- Coordination skills
Working Relationships
Internal:
- Admissions & Marketing Manager
- Academic Director
- Programme Leader
- Finance (for tuition coordination)
- Operations & Administration (for onboarding coordination)
External:
- Prospective students and parents
- School counsellors (when required)
