Job Summary:
The Video & Photographer (Production Team) is responsible for capturing, editing, and delivering all photography and video content for PBIS — serving the full CMC function including Corporate & Communications, Marketing & Recruitment, and Experiential Events.
The postholder executes the full production cycle: pre-production planning, shoot execution, post-production editing, and final delivery. Every image or video produced represents the school to the world and must reflect PBIS's professional standards and values against objective and timeline.
- Pre-Production Planning
- Review shoot briefs thoroughly before every assignment — understanding the purpose, required shots, equipment, consent status, and delivery deadline.
- Coordinate logistics before every shoot: confirming venue access, equipment availability, and consent records.
- Develop creative concepts and storylines for video and photo projects aligned with the school's brand and messaging.
- Never arrive at a shoot unprepared.
- Photography and Video Shoot Execution
- Capture events, classroom life, campus environments, student activities, Open Days, and community moments with a storytelling eye.
- Operate camera equipment confidently in all conditions: bright outdoor events, indoor classrooms, and fast-moving activities.
- Arrange objects, scenes, lighting, and backgrounds to align with brief specifications.
- Make subjects — students, staff, and families — feel comfortable and natural in front of the camera.
- Serve all CMC functions: Corporate & Communications, Marketing & Recruitment, and Experiential Events.
- Post-Production Editing and Delivery
- Select, edit, and deliver photography to a professional standard — consistent colour grading and on-brand presentation.
- Edit video content for social media and digital channels: well-paced, on-brand, and formatted correctly for each platform.
- Deliver all assets on the agreed schedule.
- Use software including Adobe Lightroom, Premiere Pro, Photoshop, and equivalent applications.
- Asset Management and Safeguarding
- Label, organise, and archive all files after every shoot within 48 hours — without needing to be reminded.
- Maintain a well-organised digital media library for easy retrieval by the full CMC team.
- Adhere strictly to PBIS child protection and consent policies — obtain and verify permissions before every shoot involving students.
- Do not photograph or film any student without verified consent on file.
Essential Knowledge, Abilities and Qualifications
- Proven professional shooting experience with an eye-catching portfolio.
- Proficient with traditional and modern camera and video equipment.
- Solid knowledge of Lightroom, Photoshop, Premiere Pro, or equivalent software.
- Competency in applying photographic and videographic best practices and techniques.
- Ability to juggle multiple tasks and meet tight deadlines.
Desirable Experience, Skills and Interests
- Organised and takes pride in their own workspace and digital archives.
- Enthusiastic and positive with a "can do" attitude.
- Team player with a well-developed creative sense.
- Experience working in an educational or events environment.
CORE COMPETENCIES
Competency
Proficiency Level
Behavioural Indicators
Visual Storytelling
Advanced
- Finds the shot that makes a prospective parent feel PBIS is the right school.
- Goes beyond documenting — tells a story through the lens.
Technical Photography & Videography
Advanced
- Operates camera confidently in all conditions.
- Understands exposure, depth of field, and composition intuitively.
Post-Production Editing
Advanced
- Edits photography and video to a professional standard. Colour grading is clean and on-brand.
- Delivers in the correct format for each platform on schedule.
Pre-Production Planning
Advanced
- Reviews briefs thoroughly. Never arrives unprepared.
- The CMC team can rely on the planned shots being delivered every time.
Asset Management
Advanced
- Labels and archives all files within 48 hours. The CMC team can find any asset at any time.
- The digital library is organised, labelled, and current — always.
Safeguarding Compliance
Expert
- Applies PBIS child protection and consent policies without exception.
- Zero tolerance for photographing or filming a student without verified consent on file.
KEY PERFORMANCE INDICATORS (KPIs)
KPI
Target
Frequenc y
Owner
Measurement
On-time photo / video delivery
≥ 90%
Monthly
Job holder
Production delivery log
Brand compliance — production output
≥ 95%
Monthly
Comms Manager review
Monthly audit
Archive compliance
100% within 48hrs of delivery
Ongoing
Job holder
Asset library audit
Safeguarding compliance
Zero breaches
Ongoing
Comms Manager
Consent log audit
Same-day social media delivery
≥ 90% within agreed window
Per event
Comms Manager
Publishing log
